Brands & Corporate Identity

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

By Haig, Matt

IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence (Testing Series)

By Carter, Philip

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

By Gregory, Anne

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Ze Zook

The New Conceptual Selling

By Heiman, Stephen E

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

By Ind, Nicholas, Fuller, Clare, Trevail, Charles

Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1

By Ryan, Damian, Jones, Calvin

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

By Richardson, Neil, James, Jon, Kelley, Neil

Innovative B2B Marketing: New Models, Processes and Theory

By Hall, Simon

Industry X.0: Realizing Digital Value in Industrial Sectors

By Schaeffer, Eric

Town and Country Auctions in Britain: The Bargain Hunter's Handbook

By Geen, Eric

The Seven Cultures Of Capitalism: Value Systems for Creating Wealth in Britain, the United States, Germany, France, Japan, Sweden and the Netherlands

By Tompenaars, Fons, Hampden-Turner, Charles

Winning New Business: Practical Guide to Successful Sales Presentations

By Lewis, David

Network Your Way to Success: Discover the Secrets of the World's Top Connectors

By John Timperley

The Perfect Store: Inside Ebay

By Cohen, Adam

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

By Malcolm McDonald, John Leppard

Marketing Led, Sales Driven (Professional Development S.)

By Steward, Keith

Marketing Strategy (Marketing Series: Practitioner)

By Fifield, Paul

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, R.M.S., Gilligan, Colin, Pearson, David J.

Meeting Customer Needs

By Ian Smith, BSc(Hons), MRPharmS, ClinDip, ILTM (Boots Teacher/Practitioner, University of Manchester, UK)

Effective Sales Management (Marketing Series: Student)

By John Strafford, Colin Grant

Fundamentals of Advertising

By Wilmshurst, John

Marketing Operations (Marketing Series: Student)

By Worsam, Mike, Watkins, Trevor

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm, Tideman, Christopher C.S.

The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)

By Baker, Michael

Marketing

By Geoff Lancaster, Paul Reynolds

Marketing Logistics (CIM Professional Development)

By Christopher, Martin