books by subject
Brands & Corporate Identity
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Regulating for Decent Work: New Directions in Labour Market Regulation
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Greek Banking: From the Pre-Euro Reforms to the Financial Crisis and Beyond
Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Marketing
Marketing and the Bottom Line: Marketing and the Bottom Line
Tilt: Shifting Your Strategy from Products to Customers
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
marketing
Real Fast Food
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
37 Questions Everyone in Business Needs to Answer
KISS Guide To Selling
Marketing
Eight Essential Principles: How Today's Market Leaders are Increasing Revenue, Productivity, and Customer Satisfaction / Thomas M. Siebel.
The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy
Successful Sales Management
The Mystery of Capital
Fashion Marketing: Contemporary Issues
Marketing Research: Measurement, Method and Application
Free Gift Inside!!: Forget the Customer. Develop Marketease
Successful Selling in a Week
