Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm
Creating Powerful Brands
- Availability
- To see availability please select your region.
- Books2Africa Collection
- Subjects
-
- Quality Assurance & Total Quality Management
- Management
- Business
- Finance & Law
- Subjects
- Books
- Advertising
- Sales & Marketing
- Brands & Corporate Identity
- Market Research
- Product Management
- Research
- Higher Education
- Education
- Engineering & Technology
- Science & Nature
- Production
- Manufacturing & Operational
- Production & Quality Control Management
- Quality Management
- Sales & Marketing Research
- Manufacturing & Operational Engineering
- Author(s)
- Published
- 23rd September 2003
- Publisher
- A Butterworth-Heinemann Title
- ISBN-10
- 0750659807
- ISBN-13
- 9780750659802
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