Malcolm McDonald

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

By Malcolm McDonald, John Leppard

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

Marketing Plans

By Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar