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Malcolm McDonald

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

By Malcolm McDonald, John Leppard

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

Marketing Plans

By Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald