books by author
Malcolm McDonald

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

Creating Powerful Brands

Marketing Plans

Marketing Plans: How to Prepare Them, How to Use Them

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans for Services: A Complete Guide

Marketing Plans: How to Prepare Them, How to Use Them
