books by subject
Product Management
Corporate Religion
Successful Marketing In A Week
Integrated Marketing Communications
Principles and Practice of Marketing
Marketing Management: Millennium Edition: International Edition
Consultative Selling
Brain Sell
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Citizen Brands: Putting Society at the Heart of your Business
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)
Teach Yourself Successful Key Account Management in a Week
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Product Management For Dummies
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
An Introduction to Marketing in Business
Meeting Customer Needs (CMI Open Learning Programme)
Marketing Management and Strategy
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
International Marketing
Marketing Communications: Frameworks, Theories and Applications
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
