Product Management

Product Innovation and Development

By Anthony Edward Berridge

Corporate Religion

By Kunde, Jesper.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

By Zachary, G. Pascal

Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity

By Hwei Hsu

Marketing Genius

By Peter Fisk

Managing Financial Services Marketing

By Marsh, John

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Quality: Total Customer Service

By Lynda King Taylor

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

New Techniques for Brand Management in the Healthcare Sector

By Ana Pinto Borges, Paula Rodrigues

International Marketing

By Stanley Paliwoda, Michael Thomas

How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

By Pat Hutchinson

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman

Marketing High Technology Services

By Sowter, Colin

Sales Letters that Sell

By Laura Brill

Foot on the Management Ladder

By Robert Vicar

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Customer Equity Management

By Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Successful Sales Management

By Stewart Grant

Profitable Marketing Communications: A Guide to Marketing Return on Investment

By Antony Young, Lucy Aitken

Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies

By Rob van Tulder (Erasmus University, The Netherlands), Rob Tilburg, Mara Francken, Andrea Rosa (Rotterdam School of Management, Erasmus University