Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)

By Molthan-Hill, Petra

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

An Introduction to Marketing in Business

By Schaefer A

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Corporate Religion

By Kunde, Jesper.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

By Zachary, G. Pascal

Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity

Marketing Genius

By Peter Fisk

Managing Financial Services Marketing

By Marsh, John

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

Foot on the Management Ladder

By Robert Vicar

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Product Innovation and Development

By Anthony Edward Berridge

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

By Rebecca Lieb, Jaimy Szymanski

Raving Fans : A Revolutionary Approach to Customer Service

By Blanchard, Kenneth, Bowles, Sheldon

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, R.M.S., Gilligan, Colin, Pearson, David J.