books by subject
Product Management
An Introduction to Marketing in Business
HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)
Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)
Marketing Management and Administrative Action (MCGRAW HILL SERIES IN MARKETING)
The Evolutionary Leap to Flourishing Individuals and Organizations
Successful Marketing In A Week
Integrated Marketing Communications
Principles and Practice of Marketing
Marketing Management: Millennium Edition: International Edition
Consultative Selling
Brain Sell
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Citizen Brands: Putting Society at the Heart of your Business
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)
Teach Yourself Successful Key Account Management in a Week
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Product Management For Dummies
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
Marketing Communications: Frameworks, Theories and Applications
Marketing Hospitality
Hotel and Food Service Marketing: A Managerial Approach
Management and Marketing of Services
Museum Marketing
Quality: Total Customer Service
Scoring Points: How Tesco Continues to Win Customer Loyalty
New Techniques for Brand Management in the Healthcare Sector
