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CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Successful Marketing In A Week

By Davies, Barry, Eric

Integrated Marketing Communications

By Yeshin, Tony

Principles and Practice of Marketing

By Jobber, David, D.

Marketing Management: Millennium Edition: International Edition

By Kotler, Philip T.

Consultative Selling

By Hanan, Mack, etc.

Brain Sell

By Buzan, Tony, Israel, Richard

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)

By Molthan-Hill, Petra

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

An Introduction to Marketing in Business

By Schaefer A

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Quality: Total Customer Service

By Lynda King Taylor

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

International Marketing

By Stanley Paliwoda, Michael Thomas

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman

How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

By Pat Hutchinson