books by subject
Product Management

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

The Evolutionary Leap to Flourishing Individuals and Organizations

Successful Marketing In A Week

Integrated Marketing Communications

Principles and Practice of Marketing

Marketing Management: Millennium Edition: International Edition

Consultative Selling

Brain Sell

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

Citizen Brands: Putting Society at the Heart of your Business

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

Teach Yourself Successful Key Account Management in a Week

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

Product Management For Dummies

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

The Experience Economy, Updated Edition

The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

An Introduction to Marketing in Business

Meeting Customer Needs (CMI Open Learning Programme)

Marketing Management and Strategy

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

Museum Marketing

Quality: Total Customer Service

Marketing Communications: Frameworks, Theories and Applications

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Scoring Points: How Tesco Continues to Win Customer Loyalty

International Marketing

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
