books by subject
Product Management
Marketing Communications: Frameworks, Theories and Applications
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Product Management For Dummies
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
An Introduction to Marketing in Business
Meeting Customer Needs (CMI Open Learning Programme)
Marketing Management and Strategy
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Corporate Religion
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity
Marketing Genius
Managing Financial Services Marketing
Marketing Hospitality
Hotel and Food Service Marketing: A Managerial Approach
Management and Marketing of Services
Museum Marketing
Quality: Total Customer Service
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Product Innovation and Development
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Raving Fans : A Revolutionary Approach to Customer Service
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
