Product Management

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

Successful Sales Management

By Stewart Grant

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Marketing Management: Asian Perspectives

By Kotler

Marketing Channel Management: Strategic Planning and Tactics

By Hardy, K. G., Magrath, Allan J.

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Marketing Planning for Services

By Payne, Adrian

Strategic Marketing: In the Customer Driven Organization

By Bradley

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Self Made: The definitive guide to business startup success

By Bianca Miller-Cole, Byron Cole

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Strategic Performance Management

By Bernard Marr, Dina Gray

Brilliant Selling

By Tom Bird, Jeremy Cassell

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Strategic Marketing Planning and Control: Plannning and Control

By Ensor, John, Drummond, Graeme

CIM Coursebook: Managing Marketing

By Meek, Richard, Nicholson, Francis, Sherratt, Andrew

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

By Godin, Seth

The Thank You Economy

By Vaynerchuk, Gary

Predictable Revenue

By Aaron Ross, Marylou Tyler

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Principles and Practice of Marketing

By David Jobber

Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success

By James Caan