books by subject
Product Management
Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)
The Selling Bible: For People in the Business of Selling
Marketing Management
Service Management and Operations
Practical Sales Forecasting
Marketing Management: International Edition
Successful Customer Relationship Marketing
Customer Relationship Management (Briefcase Books Series)
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Prospecting: The Key to Sales Success (Better Management Skills S.)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
Fundamentals and Practice of Marketing
The Brand Gym: A Practical Workout for Boosting Brand and Business
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Mass Customization: The New Frontier in Business Competition
Strategic Marketing: Planning and Control (CIM Student S.)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Marketing Today
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Brand Management: A Theoretical and Practical Approach
On Leadership for Quality
The Business and Marketing Environment
Sales Strategies: Winning and Negotiating Corporate Sales
Total Relationship Marketing: Rethinking Marketing Management
