Product Management

Corporate Religion

By Kunde, Jesper.

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

An Introduction to Marketing in Business

By Schaefer A

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)

By Molthan-Hill, Petra

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

By Review, Harvard Business, Katzenbach, Jon R., Eisenhardt, Kathleen M., Gratton, Lynda

How to Lead: What You Actually Need to Do to Manage, Lead and Succeed

By Owen, Jo

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

By Morgan, Adam

Services Marketing

By Lovelock, Christopher H.

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders

By Baumgartner, Thomas

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)

By Jordan, Jason, Vazzana, Michelle

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

By Review, Harvard Business, Cialdini, Robert B., Morgan, Nick, Tannen, Deborah

Marketing Today

By Oliver, .

On Leadership for Quality

By Juran

Sales Strategies: Winning and Negotiating Corporate Sales

By Newby, Chris

The Business and Marketing Environment

By Palmer, Adrian James, Professor Adrian, Worthington, Ian

Brand Management: A Theoretical and Practical Approach

By Riezebos, Rik

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul