books by subject

Product Management

Filter by available

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

How to Lead: What You Actually Need to Do to Manage, Lead and Succeed

By Owen, Jo

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

By Morgan, Adam

Services Marketing

By Lovelock, Christopher H.

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders

By Baumgartner, Thomas

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

All Consuming

By Lawson, Neal

12 Cliches of Selling

By Farber, Barry

The Inventor's Bible: How to Market and License Your Brilliant Ideas

By Docie, Ronald

Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (BUSINESS BOOKS)

By Richardson, Linda

Web Marketing For Dummies

By Zimmerman, Jan

The Name of the Beast

By Neil Taylor

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin

Handbook of Sales and Marketing Management

By Rogers, Len

The Selling Bible: For People in the Business of Selling

By John F. Lawhon, Sherwood Harris

Marketing Management

By Lancaster, Geoff, Massingham, Lester

Service Management and Operations

By Haksever, Cengiz, Render, Barry, Russell, Roberta S., Murdick, Robert G.

Practical Sales Forecasting

By Davis, Edwin John

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

Successful Customer Relationship Marketing

By Stone, Merlin, Foss, Bryan

Customer Relationship Management (Briefcase Books Series)

By Kristin L. Anderson, .

Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success

By Caan, James

Prospecting: The Key to Sales Success (Better Management Skills S.)

By Thornton, Virden J.

Key Customers: How to Manage Them Profitably (CIM Professional Development)

By McDonald, Malcolm, etc., Rogers, Beth, Woodburn, Diana

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert