Product Management

International Marketing

By Stanley Paliwoda, Michael Thomas

New Techniques for Brand Management in the Healthcare Sector

By Ana Pinto Borges, Paula Rodrigues

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Quality: Total Customer Service

By Lynda King Taylor

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Managing Financial Services Marketing

By Marsh, John

Marketing Genius

By Peter Fisk

Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity

By Hwei Hsu

Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

By Zachary, G. Pascal

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

Corporate Religion

By Kunde, Jesper.

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Surpetition

By Edward, De Bono

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

The Product Manager's Handbook

By Gorchels, Linda

Leading Product Development

By Wheelwright, Steven C., Clark, Kim B.

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition

By Knight, Christopher M.

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)

By Jordan, Jason, Vazzana, Michelle