By John F. Lawhon, Sherwood Harris
By Rogers, Len
By Nilson, Torsten H.
By Zoltners
By Cheverton, Peter
By Kapferer, Jean-Noel
By Norgan, Susan
By Haig, Matt
By Zeithaml, Valarie, Bitner, Mary Jo
By Zeithaml, Valarie A., Bitner, Mary Jo
By Schmitt, Bernd H.
By Stone, Merlin, Woodcock, Neil, MACHTYNGER, Liz
By Southon & West
By McLoughlin, Damien, Aaker, David A.
By Gamble, Paul R, Stone, Merlin, Woodcock, Neil, Foss, Bryan
By Dibb, Sally, etc., Simkin, L.
By de Chernatony, Leslie
By Zelinsky, Wilbur
By Dibb, Sally, Simkin, Lyndon
By Neil Taylor
By Zimmerman, Jan
By Richardson, Linda
By Docie, Ronald
By Farber, Barry
By Lawson, Neal
By Kapferer, Jean Noel
By Sargeant, Adrian
By Sheth, Jagdish, Sisodia, Rajendra
By Rackham, Neil