books by subject
Product Management
Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Corporate Religion
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Marketing Management and Strategy
Meeting Customer Needs (CMI Open Learning Programme)
An Introduction to Marketing in Business
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
The Experience Economy, Updated Edition
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Product Management For Dummies
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Sales Management: International Edition
How to Lead: What You Actually Need to Do to Manage, Lead and Succeed
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Services Marketing
Strategic Marketing: Planning and Control (CIM Student S.)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Sales Strategies: Winning and Negotiating Corporate Sales
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Brand Management: A Theoretical and Practical Approach
