books by subject
Product Management
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Teach Yourself Successful Key Account Management in a Week
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)
Citizen Brands: Putting Society at the Heart of your Business
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Brain Sell
Consultative Selling
Marketing Management: Millennium Edition: International Edition
Principles and Practice of Marketing
Integrated Marketing Communications
Successful Marketing In A Week
The Evolutionary Leap to Flourishing Individuals and Organizations
On Leadership for Quality
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Marketing Today
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Mass Customization: The New Frontier in Business Competition
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
Total Relationship Marketing: Rethinking Marketing Management
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Brand Management: A Theoretical and Practical Approach
Sales Strategies: Winning and Negotiating Corporate Sales
The Business and Marketing Environment
Fundamentals and Practice of Marketing
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Prospecting: The Key to Sales Success (Better Management Skills S.)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
