books by subject
Product Management
Brand Management: A Theoretical and Practical Approach
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Total Relationship Marketing: Rethinking Marketing Management
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
Mass Customization: The New Frontier in Business Competition
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Marketing Today
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Strategic Marketing: Planning and Control (CIM Student S.)
Services Marketing
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
How to Lead: What You Actually Need to Do to Manage, Lead and Succeed
Sales Management: International Edition
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Product Leadership: Creating and Launching Superior New Products
ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)
Leading Product Development
The Product Manager's Handbook
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Surpetition
HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)
Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)
