Product Management

Brand Management: A Theoretical and Practical Approach

By Riezebos, Rik

Key Customers: How to Manage Them Profitably (CIM Professional Development)

By McDonald, Malcolm, etc., Rogers, Beth, Woodburn, Diana

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm

Mass Customization: The New Frontier in Business Competition

By Pine Ii, B. Joseph

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

By Review, Harvard Business, Katzenbach, Jon R., Eisenhardt, Kathleen M., Gratton, Lynda

Marketing Today

By Oliver, .

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

By Review, Harvard Business, Cialdini, Robert B., Morgan, Nick, Tannen, Deborah

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)

By Jordan, Jason, Vazzana, Michelle

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders

By Baumgartner, Thomas

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Services Marketing

By Lovelock, Christopher H.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

By Morgan, Adam

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

How to Lead: What You Actually Need to Do to Manage, Lead and Succeed

By Owen, Jo

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition

By Knight, Christopher M.

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Leading Product Development

By Wheelwright, Steven C., Clark, Kim B.

The Product Manager's Handbook

By Gorchels, Linda

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Surpetition

By Edward, De Bono

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

Marketing Management and Administrative Action (MCGRAW HILL SERIES IN MARKETING)

By Britt, Steuart Henderson