Product Management

Innovation Management and New Product Development

By Paul Trott

A. to Z. of Sales Management

By John Fenton

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Efficient Organization: A Governance Approach

By Mikko Ketokivi (Professor of Operations Management and Organization Design, Professor of Operations Management and Organization Design, IE Business School, Madrid), Joseph T. Mahoney (Caterpillar Chair of Business, Caterpillar Chair of Business, Univer...

The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process

By Timothy Galpin (Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, SAID Business School, University of Oxford)

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Pricing Strategy

By S Smith

Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century

By Fiona Gilmore

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

By Stephen Wunker

Building Digital Culture: A Practical Guide to Successful Digital Transformation

By Daniel Rowles, Thomas Brown