Product Management

Effective Management for Marketing: 2002-2003

By Mike Worsam

Marketing Finance

By Keith Ward

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Influencer Marketing

By Duncan Brown, Nick Hayes

Brilliant Selling 2nd edn: What the best salespeople know, do and say (Brilliant Business)

By Bird, Tom, Cassell, Jeremy

Marketing Channel Management: Strategic Planning and Tactics

By Hardy, K. G., Magrath, Allan J.

Strategic Performance Management

By Bernard Marr, Dina Gray

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Self Made: The definitive guide to business startup success

By Bianca Miller-Cole, Byron Cole

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Planning for Services

By Payne, Adrian

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Profitable Marketing Communications: A Guide to Marketing Return on Investment

By Antony Young, Lucy Aitken

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Customer Equity Management

By Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies

By Rob van Tulder (Erasmus University, The Netherlands), Rob Tilburg, Mara Francken, Andrea Rosa (Rotterdam School of Management, Erasmus University

Brandsimple: How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson