books by subject
Product Management
Principles and Practice of Marketing
The Challenger Sale: Taking Control of the Customer Conversation
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Predictable Revenue
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
Sales Letters that Sell
Foot on the Management Ladder
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Product Innovation and Development
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Raving Fans : A Revolutionary Approach to Customer Service
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
The Trust Manifesto: What you Need to do to Create a Better Internet
Be More Pirate: Or How to Take On the World and Win
Brandsimple: How the Best Brands Keep it Simple and Succeed
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Customer Equity Management
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)
Strategic Performance Management
