books by subject
Product Management
Strategic Advertising Management
Service Management and Marketing: A Customer Relationship Management Approach
International Marketing
Marketing Management for the Hospitality Industry: A Strategic Approach
Services Marketing Management Second Edition: A Strategic Perspective
Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)
Purple Cow: Transform Your Business by Being Remarkable
Marketing Strategy and Competitive Positioning
The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Reinventing the Brand
Marketing Management: A European Perspective
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Services Marketing
Services Marketing (McGraw-Hill International Editions Series)
Experiential Marketing
Customer Relationship Marketing (Marketing in Action Series)
How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (If You're So Brilliant)
Sales On A Beermat
Strategic Market Management
Up Close and Personal?: Customer Relationship Marketing at Work
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
SPIN®-Selling
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Marketing Management for Nonprofit Organizations
The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Commonsense Direct and Digital Marketing
