books by subject
Product Management
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Marketing Hospitality
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
An Introduction to Marketing in Business
Meeting Customer Needs (CMI Open Learning Programme)
Marketing Management and Strategy
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Corporate Religion
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity
Marketing Genius
Managing Financial Services Marketing
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Foot on the Management Ladder
Sales Letters that Sell
Marketing High Technology Services
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
International Marketing
New Techniques for Brand Management in the Healthcare Sector
Management and Marketing of Services
