Product Management

An Introduction to Marketing in Business

By Schaefer A

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Corporate Religion

By Kunde, Jesper.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

By Zachary, G. Pascal

Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity

Marketing Genius

By Peter Fisk

Managing Financial Services Marketing

By Marsh, John

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Quality: Total Customer Service

By Lynda King Taylor

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

New Techniques for Brand Management in the Healthcare Sector

By Ana Pinto Borges, Paula Rodrigues

International Marketing

By Stanley Paliwoda, Michael Thomas

How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

By Pat Hutchinson

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman

International Transfer Pricing in Asia Pacific: Perspectives on Trade between Australia, New Zealand and China

By J. Li

SPIN-Selling

By Neil Rackham

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Market Driven Management: Strategic and Operational Marketing

By Lambin, Professor Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta