books by subject
Product Management
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
Before The Brand: Creating The Unique DNA Of An Enduring Brand Identity
Marketing Genius
Managing Financial Services Marketing
Marketing Hospitality
Hotel and Food Service Marketing: A Managerial Approach
Management and Marketing of Services
Museum Marketing
Quality: Total Customer Service
Marketing Communications: Frameworks, Theories and Applications
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
International Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Marketing High Technology Services
Sales Letters that Sell
Foot on the Management Ladder
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Product Innovation and Development
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Raving Fans : A Revolutionary Approach to Customer Service
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Marketing and the Bottom Line: Marketing and the Bottom Line
