books by subject
Product Management
Successful Marketing In A Week
Integrated Marketing Communications
Principles and Practice of Marketing
Marketing Management: Millennium Edition: International Edition
Consultative Selling
Brain Sell
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Citizen Brands: Putting Society at the Heart of your Business
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)
Teach Yourself Successful Key Account Management in a Week
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Product Management For Dummies
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Marketing Strategy: A Decision-Focused Approach
Self Made: The definitive guide to business startup success
Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets
Strategic Marketing: In the Customer Driven Organization
Marketing Planning for Services
Business Market Management: Understanding, Creating and Delivering Value: International Edition
The Key Account Manager's Pocketbook
Marketing Channel Management: Strategic Planning and Tactics
Marketing Management: Asian Perspectives
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Customer Equity Management
Profitable Marketing Communications: A Guide to Marketing Return on Investment
