Product Management

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition

By Knight, Christopher M.

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Leading Product Development

By Wheelwright, Steven C., Clark, Kim B.

The Product Manager's Handbook

By Gorchels, Linda

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Surpetition

By Edward, De Bono

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

An Introduction to Marketing in Business

By Schaefer A

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)

By Molthan-Hill, Petra

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Marketing Management: Millennium Edition: International Edition

By Kotler, Philip T.

Marketing Management and Administrative Action (MCGRAW HILL SERIES IN MARKETING)

By Britt, Steuart Henderson

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Successful Marketing In A Week

By Davies, Barry, Eric

Integrated Marketing Communications

By Yeshin, Tony

Principles and Practice of Marketing

By Jobber, David, D.

Brain Sell

By Buzan, Tony, Israel, Richard

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael