books by subject
Product Management
Strategic Marketing Planning and Control: Plannning and Control
Managing Marketing: Marketing Success Through Good Management Practice
Brilliant Selling
Strategic Performance Management
Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)
Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)
Marketing Strategy: A Decision-Focused Approach
Self Made: The definitive guide to business startup success
Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets
Strategic Marketing: In the Customer Driven Organization
Marketing Planning for Services
Business Market Management: Understanding, Creating and Delivering Value: International Edition
The Key Account Manager's Pocketbook
Marketing Channel Management: Strategic Planning and Tactics
Marketing Management: Asian Perspectives
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Successful Sales Management
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Customer Equity Management
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Brandsimple: How the Best Brands Keep it Simple and Succeed
Museum Marketing
Managing Financial Services Marketing
Marketing Hospitality
Hotel and Food Service Marketing: A Managerial Approach
Management and Marketing of Services
