books by subject
Product Management

SPIN-Selling

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

Principles and Practice of Marketing

Brilliant Selling 2nd edn: What the best salespeople know, do and say (Brilliant Business)

Influencer Marketing

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

Managing Marketing Performance: 2006-2007

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

Strategic Marketing Management: planning, implementation and control

Strategic Marketing Decisions: 2006-2007

CIM Coursebook: Project Management in Marketing

Marketing Plans: How to Prepare Them, How to Use Them

Marketing and the Bottom Line: Marketing and the Bottom Line

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Marketing Finance

Effective Management for Marketing: 2002-2003

Making The Most of Your Corporate Brand

Marketing Planning: 2005-2006

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

CIM Coursebook: Delivering Customer Value through Marketing

Essentials of Marketing Management

Selling and Sales Management 10th edn

Management of Marketing

Selling and Sales Management

Selling and Sales Management

Strategic Marketing Management: 2003-2004

International Marketing

Family Fan Club

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
