Product Management

Marketing Channel Management: Strategic Planning and Tactics

By Hardy, K. G., Magrath, Allan J.

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Family Fan Club

By Ure, Jean, Jean Ure

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas

Spirituality and Corporate Social Responsibility: Interpenetrating Worlds

By David Bubna-Litic

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

By Berridge, Eric, Benioff, Marc

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Designing for the Circular Economy

By Martin Charter

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing

By Paul Reynolds, Geoff Lancaste

International Marketing

By Pervez Ghauri, Philip Cateora

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

A. to Z. of Sales Management

By John Fenton

Efficient Organization: A Governance Approach

By Mikko Ketokivi (Professor of Operations Management and Organization Design, Professor of Operations Management and Organization Design, IE Business School, Madrid), Joseph T. Mahoney (Caterpillar Chair of Business, Caterpillar Chair of Business, Univer...

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process

By Timothy Galpin (Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, SAID Business School, University of Oxford)