books by subject
Product Management
An Introduction to Marketing in Business
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
The Experience Economy, Updated Edition
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Product Management For Dummies
Surpetition
Strategic Marketing: Planning and Control (CIM Student S.)
Services Marketing
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
How to Lead: What You Actually Need to Do to Manage, Lead and Succeed
Sales Management: International Edition
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Product Leadership: Creating and Launching Superior New Products
ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)
Leading Product Development
The Product Manager's Handbook
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Marketing Management: Millennium Edition: International Edition
Consultative Selling
Brain Sell
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)
Teach Yourself Successful Key Account Management in a Week
Principles and Practice of Marketing
