Product Management

Managing the Internal Market

By Ian Tilley

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach

By Smith, Paul

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Market Driven Management: Strategic and Operational Marketing

By Lambin, Professor Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

International Transfer Pricing in Asia Pacific: Perspectives on Trade between Australia, New Zealand and China

By J. Li

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

SPIN-Selling

By Neil Rackham

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

Brilliant Selling 2nd edn: What the best salespeople know, do and say (Brilliant Business)

By Bird, Tom, Cassell, Jeremy

Influencer Marketing

By Duncan Brown, Nick Hayes

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Finance

By Keith Ward

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

Strategic Brand Management: United States Edition

By Kevin Lane Keller