books by subject
Product Management
Management and Marketing of Services
Museum Marketing
Quality: Total Customer Service
Marketing Communications: Frameworks, Theories and Applications
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
International Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Marketing High Technology Services
Sales Letters that Sell
Foot on the Management Ladder
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Product Innovation and Development
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Raving Fans : A Revolutionary Approach to Customer Service
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
The Trust Manifesto: What you Need to do to Create a Better Internet
Be More Pirate: Or How to Take On the World and Win
Brandsimple: How the Best Brands Keep it Simple and Succeed
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Profitable Marketing Communications: A Guide to Marketing Return on Investment
