books by subject
Product Management
Management and Marketing of Services
Museum Marketing
Quality: Total Customer Service
Marketing Communications: Frameworks, Theories and Applications
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
International Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Marketing High Technology Services
Sales Letters that Sell
