Wilson, R.M.S., Gilligan, Colin, Pearson, David J.
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 10th February 1992
- Publisher
- Butterworth-Heinemann Ltd
- ISBN-10
- 0750603291
- ISBN-13
- 9780750603294
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