Sales & Marketing Research

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

By Hoque, Nazrul, Swanson, David A.

Key Demographics in Retirement Risk Management

By Stone, Leroy O

The Practice of Market and Social Research: An Introduction

By McGivern, Yvonne

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Global Cmo

By Paull, Greg, Goh, Shufen

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

In Data We Trust: How Customer Data is Revolutionising Our Economy

By Björn Bloching, Lars Luck, Thomas Ramge

The Marketing Research Process

By Crimp, Margaret

Research for Marketing

By Baker, M.

Marketing Research in Action

By Kent, Raymond

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

By McDonald, Malcolm, Dunbar, Ian K.

The Myth of Excellence

By Crawford, Fred, Mathews, Ryan

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

By Brimm, L.

Trend-Driven Innovation: Beat Accelerating Customer Expectations

By Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia, Osterwalder, Alexander

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V