books by subject
Sales & Marketing Research
Marketing Research
Consumer Behaviour: A European Outlook
Marketing Research: Measurement and Method
Consumer Behavior and Marketing Action
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Buyology: How Everything We Believe About Why We Buy Is Wrong
Consumer Society Reader
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Marketing Research: An Integrated Approach
Marketing Research: Student Text
Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945
Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)
Research and Development Management: Managing Projects and New Products
Marketing Research Essentials 3e +CD (Wse)
Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
The Practice of Market and Social Research: An Introduction
Key Demographics in Retirement Risk Management
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)
Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)
Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)
Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)
Internet Marketing: Strategy, Implementation and Practice
Readings in the Management of Innovation
Creating Powerful Brands
End of Fashion, The: How Marketing Changed the Clothing Business Forever
