Sales & Marketing Research

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Trend-Driven Innovation: Beat Accelerating Customer Expectations

By Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia, Osterwalder, Alexander

Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

By Brimm, L.

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

The Myth of Excellence

By Crawford, Fred, Mathews, Ryan

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

By McDonald, Malcolm, Dunbar, Ian K.

Marketing Research in Action

By Kent, Raymond

Research for Marketing

By Baker, M.

The Marketing Research Process

By Crimp, Margaret

In Data We Trust: How Customer Data is Revolutionising Our Economy

By Björn Bloching, Lars Luck, Thomas Ramge

Treasure Hunt: Shopping Habits of the New Global Consumer

By Michael J. Silverstein

Marketing Research

By David A. Aaker, George S. Day

Marketing Research: Methodological Foundations

By Churchill Jr., Gilbert A.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Why We Buy: The Science of Shopping

By Paco Underhill