books by subject
Sales & Marketing Research
Consumer Behaviour, 2nd Edition
Marketing Research: Student Text
Marketing Research: An Integrated Approach
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Consumer Society Reader
Buyology: How Everything We Believe About Why We Buy Is Wrong
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Consumer Behavior and Marketing Action
Marketing Research: Measurement and Method
Consumer Behaviour: A European Outlook
Consumer Behavior: International Edition (Pie)
Business Research Methods
Industrial Market Research Handbook
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
End of Marketing as We Know it
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
The Tipping Point: How Little Things Can Make a Big Difference
Essentials of Marketing Research, 2nd Ed.
The Economics of the Brand : A Marketing Analysis
Consumer Behaviour: A Practical Guide
Behavioural Models for Market Analysis
What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
Market Research in Practice: How to Get Greater Insight From Your Market
Consumer Behaviour: Applications in Marketing
Events Design and Experience (Events Management)
Market Segmentation: How to do it, how to Profit from it
Consumer Behaviour
Marketing (Macmillan Business Briefing)
Consumer Behavior, International Edition
