books by subject
Sales & Marketing Research
Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)
Key Demographics in Retirement Risk Management
The Practice of Market and Social Research: An Introduction
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)
Popcorn Report
Market Segmentation
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Global Cmo
Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)
Communicating out of a Crisis (MacMillan Business)
The Tipping Point: How Little Things Can Make a Big Difference
Qualitative Consumer and Marketing Research
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)
The Myth of Excellence
Do-It-Yourself Marketing Research
Hooked: How to Build Habit-Forming Products
Consumer Behaviour: A European Perspective
Marketing Research Essentials
In Data We Trust: How Customer Data is Revolutionising Our Economy
The Marketing Research Process
Research for Marketing
Marketing Research in Action
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
