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Sales & Marketing Research

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Consumer Behaviour, 2nd Edition

By Evans, Martin M., Foxall, Gordon, Jamal, Ahmad

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Marketing Research: An Integrated Approach

By Alan Wilson

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Consumer Behavior and Marketing Action

By Assael, Henry

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard

Consumer Behavior: International Edition (Pie)

By Solomon, Michael R.

Business Research Methods

By Alan Bryman, Emma Bell

Industrial Market Research Handbook

By Hague, Paul N.

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

By Lustig, Robert H

End of Marketing as We Know it

By Zyman, Sergio

The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

By Popcorn Faith

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell, Gladwell, Malcolm

Essentials of Marketing Research, 2nd Ed.

By Proctor, Tony

The Economics of the Brand : A Marketing Analysis

By Watkins, Trevor

Consumer Behaviour: A Practical Guide

By Foxall, Gordon R.

Behavioural Models for Market Analysis

By NICOSIA, Francesco N., Wind, Yoram

What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

By Botsman, Rachel, Rogers, Roo

Market Research in Practice: How to Get Greater Insight From Your Market

By Hague, Paul, Nicholas, Morgan, Carol-Ann

Consumer Behaviour: Applications in Marketing

By Robert East, Malcolm Wright, Marc Vanhuele

Events Design and Experience (Events Management)

By Berridge, Graham

Market Segmentation: How to do it, how to Profit from it

By McDonald, Malcolm

Consumer Behaviour

By Engel, James F., etc.

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Consumer Behavior, International Edition

By Hoyer, Wayne, MacInnis, Deborah J., Pieters, Rik

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.