books by subject

Sales & Marketing Research

Filter by available

What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

By Botsman, Rachel, Rogers, Roo

Behavioural Models for Market Analysis

By NICOSIA, Francesco N., Wind, Yoram

Consumer Behaviour: A Practical Guide

By Foxall, Gordon R.

The Economics of the Brand : A Marketing Analysis

By Watkins, Trevor

Essentials of Marketing Research, 2nd Ed.

By Proctor, Tony

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell, Gladwell, Malcolm

The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

By Popcorn Faith

End of Marketing as We Know it

By Zyman, Sergio

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

By Lustig, Robert H

Industrial Market Research Handbook

By Hague, Paul N.

Business Research Methods

By Alan Bryman, Emma Bell

Consumer Behavior: International Edition (Pie)

By Solomon, Michael R.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behavior and Marketing Action

By Assael, Henry

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Marketing Research: An Integrated Approach

By Alan Wilson

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Research and Development Management: Managing Projects and New Products

By Bergen

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Marketing Research

By Chisnall, Peter M.

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.