Sales & Marketing Research

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

The Business of Space: The Next Frontier of International Competition

By L. Brennan, A. Vecchi

Negotiating Strategically: One Versus All

By A. Nikolopoulos

Applying Qualitative Methods to Marketing Management Research

By R. Buber, J. Gadner, L. Richards

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

By M. Ingwer

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing Research: Methodological Foundations

By Gilbert A. Churchill, Jr.

Essentials of Marketing Research

By V. Kumar, David A. Aaker, George S. Day

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Research: An Applied Orientation: Global Edition

By Naresh K. Malhotra, SPSS SPSS

Marketing Research: Measurement, Method and Application

By Raymond Kent

Strategic Industrial Marketing

By Peter M. Chisnall

Consumer Behaviour

By Jim Blythe

Essentials of Marketing Research

By Proctor, Tony

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

By Philip Graves

Research Methods (Society Now)

By Patrick McNeill

Consumer Behavior: Global Edition

By Leon Schiffman, Leslie Kanuk

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Studying Audiences: The Shock of the Real

By Virginia Nightingale

Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience

By Pamela N. Danziger