books by subject
Sales & Marketing Research
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing Research: Methodological Foundations
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Research: An Applied Orientation: Global Edition
Marketing Research: Measurement, Method and Application
Strategic Industrial Marketing
Consumer Behaviour
Essentials of Marketing Research
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Research Methods (Society Now)
Consumer Behavior: Global Edition
Made to Stick: Why some ideas take hold and others come unstuck
Studying Audiences: The Shock of the Real
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Sources of Non-official UK Statistics
Strategic International Marketing: An Advanced Perspective
Brand Avatar: Translating Virtual World Branding into Real World Success
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Japanese Consumer Dynamics
