Sales & Marketing Research

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Trend-Driven Innovation: Beat Accelerating Customer Expectations

By Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia, Osterwalder, Alexander

Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

By Brimm, L.

Product Management For Dummies

By Lawley, Brian, Schure, Pamela

The Myth of Excellence

By Crawford, Fred, Mathews, Ryan

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

By McDonald, Malcolm, Dunbar, Ian K.

Marketing Research in Action

By Kent, Raymond

Research for Marketing

By Baker, M.

The Marketing Research Process

By Crimp, Margaret

In Data We Trust: How Customer Data is Revolutionising Our Economy

By Björn Bloching, Lars Luck, Thomas Ramge

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

Consumer Behaviour: A European Perspective

By Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg, Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren, Hogg, Margaret K.

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Do-It-Yourself Marketing Research

By George Edward Breen

Consumer Behavior: Science and Practice, International Edition

By Frank Kardes (University of Cincinnati), Thomas Cline (Saint Vincent College), Maria Cronley (Miami (Ohio) University)

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Marketing

By Paul Baines

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Viral Loop

By Adam Penenberg

Fractal Market Analysis: Applying Chaos Theory to Investment and Economics

By Edgar E. Peters

Why We Buy: The Science of Shopping

By Paco Underhill

Marketing Research

By David A. Aaker, George S. Day

Marketing Research: Methodological Foundations

By Churchill Jr., Gilbert A.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Treasure Hunt: Shopping Habits of the New Global Consumer

By Michael J. Silverstein

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

By Anne E Beall