books by subject
Sales & Marketing Research
Small Business Marketing
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Sales Management
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
The Money Trap: Escaping the Grip of Global Finance
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Winning Minds: Secrets From the Language of Leadership
Marketing Strategy: Based on First Principles and Data Analytics
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
Return of the Hustle: The Art of Marketing With Music
Marketing Research: An applied approach
Consumer Behavior: Buying, Having, and Being, Global Edition
Global Brand Strategy: World-wise Marketing in the Age of Branding
Business Analytics: A Management Approach
The Long Tail: Why the Future of Business is Selling Less of More
Sales Force Design For Strategic Advantage
Foundations of Marketing (Palgrave Foundations Series)
Mastering Fashion Marketing (Palgrave Master Series)
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)
Contagious: Why Things Catch on
Emotional Branding: The New Paradigm for Connecting Brands to People
The Invisible Grail: In Search of the True Language of Brands
Researching and Writing Dissertations in Hospitality and Tourism (Tourism and Hospitality Management Series)
The 22 Immutable Laws Of Branding
Marketing management
Lessons from Trump’s Political Communication: How to Dominate the Media Environment (Political Campaigning and Communication)
