Sales & Marketing Research

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

By Anne E Beall

Treasure Hunt: Shopping Habits of the New Global Consumer

By Michael J. Silverstein

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Marketing Research: Methodological Foundations

By Churchill Jr., Gilbert A.

Marketing Research

By David A. Aaker, George S. Day

Why We Buy: The Science of Shopping

By Paco Underhill

Fractal Market Analysis: Applying Chaos Theory to Investment and Economics

By Edgar E. Peters

Viral Loop

By Adam Penenberg

Trend-Driven Innovation: Beat Accelerating Customer Expectations

By Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia, Osterwalder, Alexander

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Global Cmo

By Paull, Greg, Goh, Shufen

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Consumer Behaviour: A European Perspective

By Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg, Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren, Hogg, Margaret K.

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Do-It-Yourself Marketing Research

By George Edward Breen

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger