books by subject
Sales & Marketing Research
The Active Consumer: Novelty and Surprise in Consumer Choice
Marketing Research: An Applied Approach, Updated Second Edition
Marketing Research and Information: 2005-2006
The Essentials of Marketing Research
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
Buyology: How Everything We Believe About Why We Buy is Wrong
Influencer Marketing
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Sampling and Statistics
Interviewing
Darwinian Fitness in the Global Marketplace: Analysing the Competition
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
What Chinese Want: Culture, Communism, and China's Modern Consumer
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
The Early Computer Industry: Limitations of Scale and Scope
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
Consumer Brand Relationships: Meaning, Measuring, Managing
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Online Video Revolution: How to Reinvent and Market Your Business Using Video
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Japanese Consumer Dynamics
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Brand Avatar: Translating Virtual World Branding into Real World Success
Marketing Planning & Strategy: A Practical Introduction
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Treasure Hunt: Shopping Habits of the New Global Consumer
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Market Research in Practice: An Introduction to Gaining Greater Market Insight
