books by subject
Sales & Marketing Research
Influencer Marketing
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Sampling and Statistics
Interviewing
Darwinian Fitness in the Global Marketplace: Analysing the Competition
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
What Chinese Want: Culture, Communism, and China's Modern Consumer
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
The Early Computer Industry: Limitations of Scale and Scope
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
Consumer Brand Relationships: Meaning, Measuring, Managing
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Online Video Revolution: How to Reinvent and Market Your Business Using Video
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Japanese Consumer Dynamics
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Brand Avatar: Translating Virtual World Branding into Real World Success
Strategic International Marketing: An Advanced Perspective
Sources of Non-official UK Statistics
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Studying Audiences: The Shock of the Real
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Why We Buy: The Science of Shopping
Marketing Research
Marketing Research: Methodological Foundations
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Marketing Planning & Strategy: A Practical Introduction
