Sales & Marketing Research

Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60%

By John T. Molloy

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Qualitative Research from Start to Finish, First Edition

By Robert K. Yin

New Developments and Approaches in Consumer Behaviour Research

By Claudia Mennicken, Ingo Balderjahn

Consuming Kids: The Hostile Takeover of Childhood

By Susan Linn

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.

By Seth Godin, Malcolm Gladwell

Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction

By Tibor Scitovsky

Another Us: An uplifting, emotional story of love and family

By Kirsten Hesketh

Business to Business Marketing: Relationships, networks and strategies

By Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)

Shopping with Freud

By Rachel Bowlby

The Changing Consumer: Markets and Meanings

By Alison Anderson, Kevin Meethan, R Steven Miles, Steven Miles

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Retail Power Plays: From Trading to Brand Leadership

By Michael Jary, Andrew Wileman

Marketing Research: Methodological Foundations

By Gilbert A. Churchill, Dawn Iacobucci

Statistics for Marketing and Consumer Research

By Mazzocchi, Mario

Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

By Gerald Zaltman, Lindsay H. Zaltman

Reinventing the Bazaar: A Natural History of Markets

By John McMillan

The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process

By Timothy Galpin (Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, SAID Business School, University of Oxford)

Choice-Based Conjoint Analysis: Models and Designs

By Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

The Oxford Textbook of Marketing

By Keith John Blois

Multidimensional Scaling: Concepts and Applications

By Paul E. Green, Frank J. Carmone, Scott M. Smith

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Applied Consumer Behavior

By Martin Evans, Luiz Moutinho, Fred Van Raaj

Analyzing Decision Making: Metric Conjoint Analysis

By Jordan J. Louviere

Stated Choice Methods: Analysis and Applications

By Jordan J. Louviere (University of Sydney), David A. Hensher (University of Sydney), Joffre D. Swait (University of Florida), Wiktor Adamowicz

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

By Ian Brace

How Brands Grow: What Marketers Don't Know

By Byron Sharp (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)

The Laws of Choice

By Eric Marder