Sales & Marketing Research

Marketing Research and Information: 2005-2006

By Matthew Housden

The Essentials of Marketing Research

By Lawrence Silver (Southeastern Oklahoma State University, USA), Robert E. Stevens (Southeastern Oklahoma State University, Bruce Wrenn (Andrews University, David L. Loudon (Samford University

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Negotiating Strategically: One Versus All

By A. Nikolopoulos

Applying Qualitative Methods to Marketing Management Research

By R. Buber, J. Gadner, L. Richards

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

By M. Ingwer

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing Research: Methodological Foundations

By Gilbert A. Churchill, Jr.

Essentials of Marketing Research

By V. Kumar, David A. Aaker, George S. Day

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Research: An Applied Orientation: Global Edition

By Naresh K. Malhotra, SPSS SPSS

Marketing Research: Measurement, Method and Application

By Raymond Kent

Strategic Industrial Marketing

By Peter M. Chisnall

Consumer Behaviour

By Jim Blythe

Essentials of Marketing Research

By Proctor, Tony

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

By Philip Graves

Research Methods (Society Now)

By Patrick McNeill

Consumer Behavior: Global Edition

By Leon Schiffman, Leslie Kanuk

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Studying Audiences: The Shock of the Real

By Virginia Nightingale

Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience

By Pamela N. Danziger

Sources of Non-official UK Statistics

By D. Mort, Leona Siddall, Wendy Wilkins

Interviewing

By Paul N. Hague

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

By Bernd Schmitt, Glenn Van Zutphen

Darwinian Fitness in the Global Marketplace: Analysing the Competition

By P. Rajagopal

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Buyology: How Everything We Believe About Why We Buy is Wrong

By Lindstrom, Martin

Influencer Marketing

By Duncan Brown, Nick Hayes