books by subject
Sales & Marketing Research
Why We Buy: The Science of Shopping
Marketing Research
Marketing Research: Methodological Foundations
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Treasure Hunt: Shopping Habits of the New Global Consumer
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Consumer Behaviour
Sources of Non-official UK Statistics
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Studying Audiences: The Shock of the Real
Made to Stick: Why some ideas take hold and others come unstuck
Consumer Behavior: Global Edition
Research Methods (Society Now)
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing Research: Methodological Foundations
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Research: Measurement, Method and Application
Strategic Industrial Marketing
