Sales & Marketing Research

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

By Srun, Francis

Business, Government and Economic Institutions in China (International Political Economy Series)

By Zhang, Xiaoke, Zhu, Tianbiao

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

By Backaler, Joel, Shankman, Peter

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.

Marketing Strategy And Competitive Positioning

By Hooley

Communication & Energy Wire World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 6486 (PureData World Summary)

By DataGroup, Editorial

Kitchen Appliances, Electric, Domestic, Miscellaneous World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 8989 (PureData World Summary)

By DataGroup, Editorial

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Consumer Behaviour

By Blackwell, Roger D., Engel, James F., Miniard, Paul W.

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Exploring Marketing Research, International Edition (with Qualtrics Card)

By William Zikmund

Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)

By Churchill, Gilbert, Brown, Tom

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Consumer Behaviour: European Perspective

By Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Researching Business and Management

By Maylor, Harvey, Blackmon, Kate, Huemann, Martina

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Strategic Public Relations: A practical guide to success

By Harrison, Kim

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Consumer Behaviour, 2nd Edition

By Evans, Martin M., Foxall, Gordon, Jamal, Ahmad

Consumer Behavior, International Edition

By Hoyer, Wayne, MacInnis, Deborah J., Pieters, Rik

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Consumer Behaviour

By Engel, James F., etc.

Market Segmentation: How to do it, how to Profit from it

By McDonald, Malcolm

Events Design and Experience (Events Management)

By Berridge, Graham

Consumer Behaviour: Applications in Marketing

By Robert East, Malcolm Wright, Marc Vanhuele

Market Research in Practice: How to Get Greater Insight From Your Market

By Hague, Paul, Nicholas, Morgan, Carol-Ann