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Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Internet Marketing: Strategy, Implementation and Practice

By Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick, Chaffey, Dave, Mayer, Richard, Johnston, Mr Kevin, Ellis-Chadwick, Fiona

Consumer Behavior (International Edition)

By Schiffman, Leon, Kanuk, Leslie Lazar

International Edition (Marketing Research: An Applied Orientation with SPSS)

By Malhotra, Naresh

Current Trends in Eye Tracking Research

By Horsley, Mike, Eliot, Matt, Knight, Bruce Allen, Reilly, Ronan

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

By Hoque, Nazrul, Swanson, David A.

Key Demographics in Retirement Risk Management

By Stone, Leroy O

The Practice of Market and Social Research: An Introduction

By McGivern, Yvonne

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

By Czerniawska, Fiona, Potter, G.

Popcorn Report

By Popcorn, Faith

Market Segmentation

By McDonald, M., Dunbar, Ian

The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

By Harris, David F.

Global Cmo

By Paull, Greg, Goh, Shufen

Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

By Hiltzik, Michael A

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David