Sales & Marketing Research

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

By L. Flores

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

By T. McNamee, M. Pearson, W. Boer

The Early Computer Industry: Limitations of Scale and Scope

By A. Gandy

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

By Bernd Schmitt, Glenn Van Zutphen

Darwinian Fitness in the Global Marketplace: Analysing the Competition

By P. Rajagopal

Interviewing

By Paul N. Hague

Sampling and Statistics

By Paul N. Hague, Paul Harris

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Influencer Marketing

By Duncan Brown, Nick Hayes

Buyology: How Everything We Believe About Why We Buy is Wrong

By Lindstrom, Martin

Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

By Alvin C Burns, Ronald F. Bush

The Essentials of Marketing Research

By Lawrence Silver (Southeastern Oklahoma State University, USA), Robert E. Stevens (Southeastern Oklahoma State University, Bruce Wrenn (Andrews University, David L. Loudon (Samford University

Marketing Research and Information: 2005-2006

By Matthew Housden

Marketing Research: An Applied Approach, Updated Second Edition

By David F. Birks, Naresh Malhotra

The Active Consumer: Novelty and Surprise in Consumer Choice

By Marina Bianchi

The Production of Knowledge: The Challenge of Social Science Research

By Starbuck, William H.