books by subject
Sales & Marketing Research
Consumer Behaviour: A European Perspective
Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Product Management For Dummies
The Myth of Excellence
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Marketing Research in Action
Research for Marketing
The Marketing Research Process
In Data We Trust: How Customer Data is Revolutionising Our Economy
Marketing Research Essentials
Viral Loop
Treasure Hunt: Shopping Habits of the New Global Consumer
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Marketing Research: Methodological Foundations
Marketing Research
Why We Buy: The Science of Shopping
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Hooked: How to Build Habit-Forming Products
Do-It-Yourself Marketing Research
Consumer Behavior: Science and Practice, International Edition
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Marketing
