books by subject
Sales & Marketing Research
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Product Management For Dummies
The Myth of Excellence
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Marketing Research in Action
Research for Marketing
The Marketing Research Process
In Data We Trust: How Customer Data is Revolutionising Our Economy
Marketing Research Essentials
Consumer Behaviour: A European Perspective
Hooked: How to Build Habit-Forming Products
Do-It-Yourself Marketing Research
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
Influencer Marketing
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Sampling and Statistics
Interviewing
Darwinian Fitness in the Global Marketplace: Analysing the Competition
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
What Chinese Want: Culture, Communism, and China's Modern Consumer
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
The Early Computer Industry: Limitations of Scale and Scope
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Japanese Consumer Dynamics
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
