Sales & Marketing Research

In Data We Trust: How Customer Data is Revolutionising Our Economy

By Björn Bloching, Lars Luck, Thomas Ramge

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

Consumer Behaviour: A European Perspective

By Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg, Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren, Hogg, Margaret K.

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Do-It-Yourself Marketing Research

By George Edward Breen

Consumer Behavior: Science and Practice, International Edition

By Frank Kardes (University of Cincinnati), Thomas Cline (Saint Vincent College), Maria Cronley (Miami (Ohio) University)

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Marketing

By Paul Baines

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Viral Loop

By Adam Penenberg

Fractal Market Analysis: Applying Chaos Theory to Investment and Economics

By Edgar E. Peters

Why We Buy: The Science of Shopping

By Paco Underhill

Marketing Research

By David A. Aaker, George S. Day

Marketing Research: Methodological Foundations

By Churchill Jr., Gilbert A.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Treasure Hunt: Shopping Habits of the New Global Consumer

By Michael J. Silverstein

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

By Anne E Beall

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction

By Tibor Scitovsky

Qualitative Research from Start to Finish, First Edition

By Robert K. Yin

New Developments and Approaches in Consumer Behaviour Research

By Claudia Mennicken, Ingo Balderjahn

Consuming Kids: The Hostile Takeover of Childhood

By Susan Linn

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.

By Seth Godin, Malcolm Gladwell

Business to Business Marketing: Relationships, networks and strategies

By Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)

The Changing Consumer: Markets and Meanings

By Alison Anderson, Kevin Meethan, R Steven Miles, Steven Miles

Shopping with Freud

By Rachel Bowlby