books by subject
Sales & Marketing Research
Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Product Management For Dummies
The Myth of Excellence
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Marketing Research in Action
Research for Marketing
The Marketing Research Process
Japanese Consumer Dynamics
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
What Chinese Want: Culture, Communism, and China's Modern Consumer
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
The Early Computer Industry: Limitations of Scale and Scope
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
Consumer Brand Relationships: Meaning, Measuring, Managing
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Online Video Revolution: How to Reinvent and Market Your Business Using Video
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Strategic International Marketing: An Advanced Perspective
Made to Stick: Why some ideas take hold and others come unstuck
Studying Audiences: The Shock of the Real
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Sources of Non-official UK Statistics
