books by subject
Sales & Marketing Research
Key Demographics in Retirement Risk Management
The Practice of Market and Social Research: An Introduction
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Viral Loop
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
Why We Buy: The Science of Shopping
Marketing Research
Marketing Research: Methodological Foundations
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Treasure Hunt: Shopping Habits of the New Global Consumer
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Consumer Behavior: Global Edition
Essentials of Marketing Research
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Research Methods (Society Now)
Studying Audiences: The Shock of the Real
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
