books by subject
Sales & Marketing Research
Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
The Practice of Market and Social Research: An Introduction
Key Demographics in Retirement Risk Management
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)
Marketing Research: Student Text
Consumer Behaviour: A Practical Guide
The Economics of the Brand : A Marketing Analysis
Essentials of Marketing Research, 2nd Ed.
The Tipping Point: How Little Things Can Make a Big Difference
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
End of Marketing as We Know it
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
Industrial Market Research Handbook
Business Research Methods
Consumer Behavior: International Edition (Pie)
Consumer Behaviour: A European Outlook
Marketing Research: Measurement and Method
Consumer Behavior and Marketing Action
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Buyology: How Everything We Believe About Why We Buy Is Wrong
Consumer Society Reader
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
Marketing Research: An Integrated Approach
End of Fashion, The: How Marketing Changed the Clothing Business Forever
Consumer Behavior (International Edition)
