books by subject
Sales & Marketing Research
Consumer Society Reader
Buyology: How Everything We Believe About Why We Buy Is Wrong
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Consumer Behaviour: Applications in Marketing
Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)
Market-Driven Management: Strategic and Operational Marketing
BRANDS AND BRANDING (The Economist Series)
Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer
Consumer Behaviour: European Perspective
The Tipping Point: How Little Things Can Make a Big Difference
Researching Business and Management
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Strategic Public Relations: A practical guide to success
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Consumer Behaviour, 2nd Edition
Consumer Behavior, International Edition
Marketing (Macmillan Business Briefing)
Consumer Behaviour
Market Segmentation: How to do it, how to Profit from it
Events Design and Experience (Events Management)
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
Marketing Research: Measurement and Method
Consumer Behaviour: A European Outlook
Consumer Behavior: International Edition (Pie)
Business Research Methods
Industrial Market Research Handbook
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
End of Marketing as We Know it
What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
