Sales & Marketing Research

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

Decoded: The Science Behind Why We Buy

By Barden, Phil

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)

By Brinkkemper, S., Jansen, Slinger

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition

By Malhotra, Naresh K.

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

Marketing Research

By Chisnall, Peter M.

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Research and Development Management: Managing Projects and New Products

By Bergen

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behavior and Marketing Action

By Assael, Henry

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Marketing Research: An Integrated Approach

By Alan Wilson

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Internet Marketing: Strategy, Implementation and Practice

By Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick, Chaffey, Dave, Mayer, Richard, Johnston, Mr Kevin, Ellis-Chadwick, Fiona