Sales & Marketing Research

The Practice of Market and Social Research: An Introduction

By McGivern, Yvonne

Key Demographics in Retirement Risk Management

By Stone, Leroy O

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

By Hoque, Nazrul, Swanson, David A.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Market Research in Practice: How to Get Greater Insight From Your Market

By Hague, Paul, Nicholas, Morgan, Carol-Ann

What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

By Botsman, Rachel, Rogers, Roo

Behavioural Models for Market Analysis

By NICOSIA, Francesco N., Wind, Yoram

Consumer Behaviour: A Practical Guide

By Foxall, Gordon R.

The Economics of the Brand : A Marketing Analysis

By Watkins, Trevor

Essentials of Marketing Research, 2nd Ed.

By Proctor, Tony

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell, Gladwell, Malcolm

The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

By Popcorn Faith

End of Marketing as We Know it

By Zyman, Sergio

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

By Lustig, Robert H

Industrial Market Research Handbook

By Hague, Paul N.

Business Research Methods

By Alan Bryman, Emma Bell

Consumer Behavior: International Edition (Pie)

By Solomon, Michael R.

Consumer Behaviour: A European Outlook

By Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard

Marketing Research: Measurement and Method

By Tull, Donald S., Hawkins, Del I.

Consumer Behavior and Marketing Action

By Assael, Henry

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Marketing Research

By Chisnall, Peter M.

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri