books by subject
Sales & Marketing Research
BRANDS AND BRANDING (The Economist Series)
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Business, Government and Economic Institutions in China (International Political Economy Series)
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Customer Relationship Management, Second Edition: Concept, Strategy, and Tools
Marketing Strategy And Competitive Positioning
Communication & Energy Wire World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 6486 (PureData World Summary)
Kitchen Appliances, Electric, Domestic, Miscellaneous World Summary: 2020 Economic Crisis Impact on Revenues & Financials by Country: 8989 (PureData World Summary)
Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Consumer Behaviour
Marketing Strategy and Competitive Positioning
Marketing Strategies: A Contemporary Approach
Exploring Marketing Research, International Edition (with Qualtrics Card)
Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)
Market-Driven Management: Strategic and Operational Marketing
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Consumer Behaviour: Applications in Marketing
Events Design and Experience (Events Management)
Market Segmentation: How to do it, how to Profit from it
Consumer Behaviour
Marketing (Macmillan Business Briefing)
Consumer Behavior, International Edition
Consumer Behaviour, 2nd Edition
Researching Business and Management
Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer
Consumer Behaviour: European Perspective
The Tipping Point: How Little Things Can Make a Big Difference
Readings in the Management of Innovation
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
