Sales & Marketing Research

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Consumer Society Reader

By Schor, Juliet, Holt, Douglas B.

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

Marketing Research: An Integrated Approach

By Alan Wilson

Marketing Research: Student Text

By Parasuraman, A., Grewal, Dhruv, Krishnan, R.

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality , Vol 13, Nos 1/2)

By Wardlow, Daniel L.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Sampling the Universe: Growth, Development and Influence of Market Research in Britain Since 1945

By McDonald, Colin, King, Stephen, Goodyear, John, Audley, Rex

Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science)

By Leventhal, Barry

Research and Development Management: Managing Projects and New Products

By Bergen

Marketing Research Essentials 3e +CD (Wse)

By McDaniel Jr., Carl, Gates, Roger

Marketing Research

By Chisnall, Peter M.

Readings in the Management of Innovation

By Tushman, Michael L., Moore, William L.

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

By Earls, Mark

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

By Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

The Practice of Market and Social Research: An Introduction

By McGivern, Yvonne

Key Demographics in Retirement Risk Management

By Stone, Leroy O

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

By Hoque, Nazrul, Swanson, David A.

Current Trends in Eye Tracking Research

By Horsley, Mike, Eliot, Matt, Knight, Bruce Allen, Reilly, Ronan

Internet Marketing: Strategy, Implementation and Practice

By Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick, Chaffey, Dave, Mayer, Richard, Johnston, Mr Kevin, Ellis-Chadwick, Fiona

Consumer Behavior (International Edition)

By Schiffman, Leon, Kanuk, Leslie Lazar

International Edition (Marketing Research: An Applied Orientation with SPSS)

By Malhotra, Naresh

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio