McDonald, Malcolm, Dunbar, Ian K.
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
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- Books2Africa Collection
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- Subjects
- Author(s)
- Published
- 6th March 1995
- Publisher
- Palgrave Macmillan
- ISBN-10
- 0333637232
- ISBN-13
- 0000333637232
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