Brands & Corporate Identity

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, R.M.S., Gilligan, Colin, Pearson, David J.

Meeting Customer Needs

By Ian Smith, BSc(Hons), MRPharmS, ClinDip, ILTM (Boots Teacher/Practitioner, University of Manchester, UK)

Effective Sales Management (Marketing Series: Student)

By John Strafford, Colin Grant

Fundamentals of Advertising

By Wilmshurst, John

Marketing Operations (Marketing Series: Student)

By Worsam, Mike, Watkins, Trevor

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm, Tideman, Christopher C.S.

The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)

By Baker, Michael

Marketing (IM Diploma) (Marketing Series: Diploma)

By Geoff Lancaster, Paul Reynolds

Marketing Logistics (CIM Professional Development)

By Christopher, Martin

Creating Powerful Brands (CIM Professional Development)

By de Chernatony, Leslie, de Chernatony, Leslie, McDonald, Malcolm

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

CIM Diploma Case Study Book (Marketing Series: Student)

By Fifield, Paul, Pearson, David J.

Effective Management for Marketing (CIM Student Workbook S.: Advanced Certificate)

By Worsam, Mike, Hatton, Angela

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

CIM 97 INTER MARKETING STRATEGY (CIM Student Workbook S.: Diploma)

By Author Unknown

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

By Payne, Adrian, Christopher, Martin, Peck, Helen, Clark, Moira

Marketing Communications Strategy 98/99 (CIM Student Workbook S.: Diploma)

By Unknown, Author

Marketing Fundamentals 98/99 (CIM Student Workbook S.: Certificate)

By Withey, Frank, Lancaster, Geoff

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm

From Brand Vision to Brand Evaluation

By de Chernatony, Leslie

Marketing Made Simple

By Reynolds, Paul, Lancaster, Geoff

Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides)

By Taylor, Derek

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

CIM Coursebook 01/02 Marketing Customer Interface

By Phipps, Rosemary, Simmons, Craig

CIM Coursebook 01/02 Management Information for Marketing Decisions

By Axelby, Graham

Effective Management for Marketing 2001-2002 (CIM Coursebook)

By Worsam, Mike

Marketing Operations 2001-2002 (CIM Coursebook)

By Beamish, Karen