books by subject
Brands & Corporate Identity

12-day Marketing Plan: Create a Marketing Programme That Really Works - In Less Than 2 Weeks

Talk and Grow Rich: How to Create Wealth Without Capital (Thorson's business series)

The Influentials

Fundamentals of Marketing: With Study Tips for Exam Success (Business & Marketing S.)

Vocational Business Set Optional Units: Market Research

An Introduction to Marketing in Business: Bk. 4

1000 Ways to Increase Your Sales

The Inner Game of Selling Yourself

Total Quality Marketing: What Has to Come Next in Sales, Marketing and Advertising

The 25 Most Common Sales Mistakes and How To Avoid Them

Win That Pitch!: How to Keep Clients and Secure New Business

The Sales Promotion Handbook

STRATEGIC MARKETING COMMUNICATIONS

Understanding Brands: By 10 People Who Do

Selling to Win

30 Minutes to Write Sales Letters (30 Minutes Series)

MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach

Profitable Customers (Professional Paperbacks)

Everything You Need to Know About Marketing

Commonsense Direct Marketing (Professional Paperbacks)

Selling to Win

Marketing Communications: An Integrated Approach

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship (Miller Heiman Series)

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Effective Writing Skills for Public Relations (PR in Practice)
