books by subject
Brands & Corporate Identity
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Capitalism: The Unknown Ideal
The New Golden Land: European Images of America from the Discoveries to the Present Time
The Complete I Hate to Cook Book
New Techniques for Brand Management in the Healthcare Sector
The Seven Keys to Managing Strategic Accounts
Marketing Plan: A Practitioner's Guide
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
The Tipping Point: How Little Things Can Make a Big Difference
The Marketing Casebase: Short Examples of Marketing Practice
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
International Mktng Im/TB/Tm
eMarketing eXcellence: Planning and Optimising your Digital Marketing
International Marketing
Marketing: Basic Concepts and Decisions
Strategic Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Responsive College: v. 1: Marketing the College
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Urban Retailing Systems: Location, Cognition and Behaviour
Marketing Classics
Strategy: The Logic of War and Peace
The Marketing Edge
Customer Service: How to Achieve Total Customer Satisfaction
Marketing Planning for the Pharmaceutical Industry
Making Capitalism Without Capitalists: The New Ruling Elites in Eastern Europe
Pruning Handbook
Contagious: Why Things Catch on
