books by subject
Brands & Corporate Identity
Winning the Bid: A Manager's Guide to Competitive Bidding (Financial Times Series)
The Financial time guide to marketing from advertising to zen (Financial Times Series)
The Financial Times Guide to Using the Financial Pages (Financial Times Series)
Integrated Marketing Communications
Marketing Principles and Practice
Essentials of Marketing
Competing on Value : Bridging the gap between brand and customer value (Financial Times Series)
Retail Marketing
FT Mastering Marketing: your single source guide to becoming a master of marketing
Marketing Management: A Relationship Approach
Value Pack: Principles of Marketing
Business-To-Business Marketing: A Step-by-Step Guide
Principles of Marketing: European Edition
Marketing Strategies: A Twenty-first Century Approach
Marketing Strategy and Competitive Positioning
Foundation Marketing (Modular Texts In Business & Economics)
Essentials of Marketing Communications
Services Management: An Integrated Approach
Sold!: How to Make it Easy for People to Buy from You
Marketing Communications: A European Perspective
Essentials of Marketing
Marketing Management and Strategy
Marketing Research: An Integrated Approach
Essentials of Marketing Research
Principles of Marketing
Simply Marketing Communications
Marketing Research: An Applied Approach
Essentials of Marketing
Marketing: Real People, Real Decisions