Brands & Corporate Identity

Career Distinction: Stand Out by Building Your Brand

By William Arruda, Kirsten Dixson

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)

By Morgan, Adam

Retail Business Kit For Dummies

By Rick Segel

Cross-Cultural Selling For Dummies

By Soon Lee, Michael, Roberts, Ralph R.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Qualman, Erik

Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series)

By Halligan, Brian, Shah, Dharmesh, Scott, David Meerman

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion–Dollar Company–and Revolutionized an Industry

By Benioff, Marc, Adler, Carlye

Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)

By Sterne, Jim, Scott, David Meerman

Net Profit: How to Succeed in Digital Business

By David Soskin

Handbook of Online and Social: Tools and Techniques for Market Researchers

By Poynter

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

By Brennan, Bernie, Schafer, Lori

Tourism Marketing: An Asia-Pacific Perspective

By Hsu, Cathy H. C., Killion, Les, Brown, Graham, Gross, Michael, Huang, Sam

Global Account Management: Creating Value

By Hennessey, H.D., Jeannet, J-P

Agency Account Handling: Avoiding Blood, Sweat and Tears

By Sims, Michael, Sims

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

By Heath, Robert

The New Publicity Kit

By Smith, Jeanette

The Portable MBA in Marketing (Portable MBA Series)

By Hiam, Alexander, Schewe, Charles D.

All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

By Hallberg, Garth

Strategic Market Management (STRATEGIC MARKET MANAGMENT)

By Aaker, David A.

Data Mining Techniques: Marketing, Sales and Customer Support

By Berry, Michael J. A., Linoff, Gordon S.

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

By Boyett, Joseph H., Boyett, Jimmie T.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

By Morgan, Adam

Enterprise Marketing Management: The New Science of Marketing

By Sutton, Dave, Zyman, Sergio, Klein, Tom

Mastering Data Mining w/WS: The Art and Science of Customer Relationship Management

By Berry, Michael J. A.

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition

By Knight, Christopher M.

Email Marketing

By Sterne, Jim

E-Commerce: Fundamentals and Applications

By Chan, Henry

The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

By Susan M. O′Dell, Joan A. Pajunen

Kellogg on Branding: The Marketing Faculty of theKellogg School of Management

By Tybout, Alice M.