books by subject
Brands & Corporate Identity
The Inner Game of Selling Yourself
Total Quality Marketing: What Has to Come Next in Sales, Marketing and Advertising
The 25 Most Common Sales Mistakes and How To Avoid Them
Win That Pitch!: How to Keep Clients and Secure New Business
The Sales Promotion Handbook
STRATEGIC MARKETING COMMUNICATIONS
Understanding Brands: By 10 People Who Do
Selling to Win
30 Minutes to Write Sales Letters (30 Minutes Series)
MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach
Profitable Customers (Professional Paperbacks)
Everything You Need to Know About Marketing
Commonsense Direct Marketing (Professional Paperbacks)
Selling to Win
Marketing Communications: An Integrated Approach
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship (Miller Heiman Series)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Effective Writing Skills for Public Relations (PR in Practice)
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Brand Royalty: How the World's Top 100 Brands Thrive and Survive
IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence (Testing Series)
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
Marketing Communications: Integrating Offline and Online with Social Media
The New Conceptual Selling
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
