Brands & Corporate Identity

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

By Boyett, Joseph H., Boyett, Jimmie T.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

By Morgan, Adam

Enterprise Marketing Management: The New Science of Marketing

By Sutton, Dave, Zyman, Sergio, Klein, Tom

Mastering Data Mining w/WS: The Art and Science of Customer Relationship Management

By Berry, Michael J. A.

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmanoeuvring the Competition

By Knight, Christopher M.

Email Marketing

By Sterne, Jim

E-Commerce: Fundamentals and Applications

By Chan, Henry

The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer

By Susan M. O′Dell, Joan A. Pajunen

Kellogg on Branding: The Marketing Faculty of theKellogg School of Management

By Tybout, Alice M.

The Nordstrom Way to Customer Service Excellence: A Handbook for Implementing Great Service in Your Organization

By Robert Spector, Patrick D. McCarthy

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Branding For Dummies (For Dummies Series)

By Chiaravalle, Bill, Schenck, Barbara Findlay

The Business Marketing Course: Managing in Complex Networks

By Ford, David, Berthon, Pierre, Brown, Stephen J., Gadde, Lars–Erik, Håkansson, Håkan, Naudé, Peter, Ritter, Thomas, Snehota, Ivan

Store Wars: The Battle for Mindspace and Shelfspace

By Judith Corstjens, Marcel Corstjens

Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)

By Zaltman, Gerald, etc.

Financial Strategy: Adding Stakeholder Value

By Rutterford, Janette

Wally Olins. On B®and.

By Wally Olins

Paul Klee

By Short, Robert

The Great Pyramid: Its Secrets and Mysteries Revealed

By Smyth, P.

Mythology

By Bulfinch, Thomas

The Lost Books of the Bible: Being All the Gospels, Epistles and Other Pieces Now Extant Attributed to Jesus Christ, His Apostles and Companions

By Rh Value Publishing, Bell Publishing Company

Bosch-Bruegel and the Northern Renaissance

By Claudia Lyn Cahan and Catherine Riley

French for Marketing: Using French in Media and Communications

By Batchelor, R

Industrial Organization: Markets and Strategies

By Belleflamme, Paul

The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

By Kelly, Alan

The Mystery Of Capital

By Hernando De Soto

Einstein's Universe: Guide to the Theory of Relativity

By Nigel Calder, Calder, Nigel

Marketing Handbook

By Thomas, M. J.

Crackingjack!: Sales Promotion Techniques and How to Use Them Successfully

By Alan Toop