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Brands & Corporate Identity

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Building Brands Directly: Creating Business Value from Customer Relationships

By Pearson, Stewart (Trainer and Lecturer, Pearson, JR. Fre, Pearson, JR. Fre

Brands: The New Wealth Creators (Macmillan Business)

By Hart, S., Murphy, J.

Contemporary Issues in Marketing

By Evans, Martin, Moutinho, Luiz

Sales Management

By Donaldson, Bill

Consumer Behaviour in Asia (International Marketing)

By Schutte, Hellmut, Ciarlante, Deanna

Marketing Management: A Relationship Marketing Perspective

By Cranfield School of Management, Marketin

Services Marketing: Text and Cases

By Baron, Steve, Harris, Kim

Communicating Globally: An Integrated Marketing Approach

Consuming Behaviour

By Desmond, John

Small Business Marketing Management

By Chaston, Dr Ian, Mangles, Terry

Marketing: A Complete Guide

By McDonald, Malcolm, Christopher, Martin

Retailing

By Kent, Tony, Omar, Ogenyi

Successful Selling In A Week

By Harvey, Christine

Successful Market Plans in a week, 2nd edn (IAW)

By Jay, Roni

Viral Marketing in a week (IAW)

By Perry, Richard, Whittaker, Andrew

MINDSET : NEW PSYCHOLOGY OF SUCCESS

By Dweck, Carol S.

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

The Million Dollar Blog

By Courtenay-Smith, Natasha

Painting Birds and Animals (Macdonald guide to)

By Monahan, Patricia

Degas By Himself: Drawings, Prints, Paintings, Writings (By Himself Series)

By Degas, Edgar, Kendall, Richard

Monet By Himself

By Monet, Claude, Kendall, Richard

The Brand You 50 (Reinventing Work)

By Peters, Tom

The One to One Future: Building Relationships One Customer at a Time

By Don Peppers, Martha Rogers

One to One Manager: Real World Lessons in Customer Relationship Management

By Peppers, Don, Rogers Ph.D, Martha

The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Rosen, Emanuel

Introductory Time Series with R (Use R!)

By Cowpertwait, Paul S.P., Metcalfe, Andrew V.

PORTFOLIO DESIGN 1E CL

By Linton, Harold

Marketing

By Skinner, Steven J.

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon P., Pride, William M., Ferrell, O.C., Pride and Ferrell

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.