books by subject
Brands & Corporate Identity

Building Brands Directly: Creating Business Value from Customer Relationships

Brands: The New Wealth Creators (Macmillan Business)

Contemporary Issues in Marketing

Sales Management

Consumer Behaviour in Asia (International Marketing)

Marketing Management: A Relationship Marketing Perspective

Services Marketing: Text and Cases

Communicating Globally: An Integrated Marketing Approach

Consuming Behaviour

Small Business Marketing Management

Marketing: A Complete Guide

Retailing

Successful Selling In A Week

Successful Market Plans in a week, 2nd edn (IAW)

Viral Marketing in a week (IAW)

MINDSET : NEW PSYCHOLOGY OF SUCCESS

The Tipping Point: How Little Things Can Make a Big Difference

The Million Dollar Blog

Painting Birds and Animals (Macdonald guide to)

Degas By Himself: Drawings, Prints, Paintings, Writings (By Himself Series)

Monet By Himself

The Brand You 50 (Reinventing Work)

The One to One Future: Building Relationships One Customer at a Time

One to One Manager: Real World Lessons in Customer Relationship Management

The Anatomy of Buzz: How to Create Word of Mouth Marketing

Introductory Time Series with R (Use R!)

PORTFOLIO DESIGN 1E CL

Marketing

Marketing: Concepts and Strategies
