books by subject

Brands & Corporate Identity

Filter by available

Brand Atlas: Branding Intelligence Made Visible

By Wheeler, Alina, Katz, Joel

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Bold: How to be Brave in Business and Win

By Smith, Shaun, Milligan, Andy

The No-Nonsense Guide to Fair Trade (No-Nonsense Guides)

By Ransom, David

Marketing Communications: From Fundamentals to Strategies

By Rothschild, Michael

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Zara and her Sisters: The Story of the World’s Largest Clothing Retailer

By Badia, E.

Official Guide to Success (Panther Bks.)

By Hopkins, Tom

Creating a Brand Identity: A Guide for Designers

By Slade-Brooking, Catharine

Monet By Himself

By Monet, Claude, Kendall, Richard

Kokoschka Gmm (Cameo) (Great Modern Masters)

By Faerna, Jose Maria

Vincent Van Gogh (Treasures of Art S.)

By Copplestone, Trewin

The Private Collection of Edgar Degas

By Tinterow, Gary, Metropolitan Museum of Art (New York, N. Y.), Dumas, Ann

A Brief History of Painting: 2000 BC to AD2000 (Brief Histories)

By Bolton, Roy

Supply Chain Strategy

By Frazelle, Edward

Proposal Savvy: Creating Successful Proposals for Media Projects

By Parsigian, Elise K.

Writing Copy for the Web in a week (IAW)

By Nigel Temple

Treasures of Art: Michelangelo

By Trewin Copplestone

VINCENT VAN GOGH.

By Copplestone, Trewin.

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Marketing Management, An Asian Perspective

By Kotler, Philip, Keller, Kevin, Ang, Swee, Tan, Chin, Leong, Siew

4D Branding: Cracking the Corporate Code of the Network Economy

By Gad, Thomas

Principles of Marketing, An Asian Perspective

By Kotler, Philip, Armstrong, Gary, Swee-Hoon, Ang, Siew-Meng, Leong, Chin-Tiong, Tan, Yau, Oliver

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (CONSUMER APPL & HARDWARE - OMG)

By Greenberg, Paul

The Financial Times A-Z Of Management And Finance the definitive Guide To Tools,TermsAnd Techniques: An A-Z Of Tools, Terms And Techniques (The FT Guides)

By Koch, Richard

The Fast Forward MBA in Marketing (Fast Forward MBA Series)

By Murphy, Dallas

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

By McDonald, Malcolm, Dunbar, Ian K.

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

By Hayden, C.J.

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets

By Miller Heiman

Oversubscribed: How to Get People Lining Up to Do Business with You

By Priestley, Daniel