Brands & Corporate Identity

Killer Content: Strategies for Web Content and E-Commerce (Addison-Wesley Information Technology Series)

By Tomsen, Mai-lan

Marketing Classics: A Selection of Influential Articles

By Enis, Ben M., etc.

Ethical Marketing Decisions: The Higher Road

By Laczniak, Gene R., Murphy, Patrick E.

Marketing Classics: A Selection of Influential Articles

By Enis, Ben M., etc., Cox, Keith K., Mokwa, Michael P.

The Iceman Cometh (Jonathan Cape Paperback)

By O'Neill, Eugene

Marketing Financial Services

By Farquhar, Jillian, Meidan, Arthur

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

By Nakata, Cheryl, D, Cheryl Nakata

Principles of Retailing

By Varley, Rosemary, Rafiq, Mohammed

Digital Advertising

By McStay, Andrew

Marketing Management: A Value-Creation Process

By Jolibert, Alain

Sales Management: A multinational perspective

By Guenzi, Paolo, Geiger, Susi

An Introduction to Franchising

By Webber, Robert

Principles of Marketing: A Value-Based Approach

By Gbadamosi, Ayantunji, Bathgate, Ian, Nwankwo, Sonny

Contemporary Strategic Marketing

By Brennan, Ross, Baines, Paul, Garneau, Paul

Services Marketing: Text and Cases

By Baron, Steve, Harris, Kim, Hilton, Toni

The Global Brand

By Nigel Hollis

Capital Controls: A Cure Worse Than the Problem?

By Capie, Forrest

Analysis for Marketing Planning (The Irwin Series in Marketing)

By Lehmann, Donald R., Winer, Russell S.

Preface to Marketing Management (Irwin Series in Marketing)

By Peter, J. Paul, Donnelly, James H.

The Principles and Practice of Marketing

By Frain, J.P.A.

Sales Technique and Management

By Lancaster, Geoff, Jobber, David

Sales Technique and Management

By Lancaster, Geoff, Jobber, David

Principles of Marketing

By Dr Frances Brassington, Dr Stephen Pettitt

Ultimate Usp:Proven Techniques For Sales Success (Institute of Management)

By Jim Cowden

Marketing: Principles and Practice

By Adcock, Dennis, etc., Bradfield, Ray, Halborg, Al, Ross, Caroline

The Power of Relationship Marketing: How to Keep Customers for Life (Financial Times Series): Keeping Customers For Life

By Cram, Tony

Winning the Bid: A Manager's Guide to Competitive Bidding (Financial Times Series)

By Tweedley, Neil

The Financial time guide to marketing from advertising to zen (Financial Times Series)

By Ambler, Tim.

The Financial Times Guide to Using the Financial Pages (Financial Times Series)

By Vaitilingam, Mr Romesh

Integrated Marketing Communications

By Pickton, David, Broderick, Dr Amanda