books by subject

Brands & Corporate Identity

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Negotiate to Close: How to Make More Successful Deals

By Karrass, Gary

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout

The Borderless World

By Ohmae, Kenichi

The Hard Sell: The Art of Street-wise Selling

By Colin Clark, Trevor Pinch, Clark, Colin, Pinch, Trevor

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Gilmore, Fiona

No Logo

By Klein, Naomi, Naomi Klein

Mistakes in the Background

By Dockrill, Laura, Dockrill, Laura

Building Strong Brands

By Aaker

Service Breakthroughs: Changing the Rules of the Game

By Heskett, James L., Sasser, Earl W., et al

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

By Kapferer, Jean Noel

Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace

By Lazer, WILLIAM

Marketing Imagination, New, Expanded Edition

By Theodore M. Levitt, .

Rethinking Business-to-business Marketing

By Sherlock, Paul, Peters, Tom

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

By Shimp, Terence A., Delozier, M.Wayne

Marketing Management

By Dickson, Peter D.

Consumer Behaviour

By Engel, James F., etc.

Competitive Marketing: A Strategic Approach

By O'Shaughnessy, John

Marketing in Perspective

By Majaro, Simon

Sales Management: The Complete Marketeer's Guide

By Chris J. Noonan

Mavericks at Work: Why the Most Original Minds in Business Win

By Taylor, WILLIAM, LaBarre, Polly

Model: The Ugly Business of Beautiful Women

By Gross, Michael

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

By Vaynerchuk, Gary

Building Brandwidth: Closing the Sale Online

By Zyman, Sergio, Miller, Scott

Marketing Management and Administrative Action (MCGRAW HILL SERIES IN MARKETING)

By Britt, Steuart Henderson

Opening Digital Markets: MBA Strategies for Internet-driven Commerce

By Mougayar, Walid

Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy

By Rapp, Stan, Collins, Thomas L.

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales (MARKETING/SALES/ADV & PROMO)

By Richardson, Linda

Marketing Warfare (MARKETING/SALES/ADV & PROMO)

By Ries, Al, Trout, Jack

Bottom-up Marketing

By Ries, Al, Trout, Jack

McGraw-Hill 36 Hour Marketing Course

By Seglin, Jeffrey L.