books by subject
Brands & Corporate Identity

Electronic Commerce: International Edition

Market-Based Management: International Edition: Strategies for Growing Customer Value and Profitability

Principles Corporate Communication

Marketing: Real People, Real Choices: International Edition

Principles of Marketing: European Edition

E-Marketing: International Edition

Marketing for Hospitality and Tourism: International Edition

Marketing Today

Services Marketing: International Edition

The Marketing Plan Handbook

Principles of Marketing

Open Innovation Marketplace, The: Creating Value in the Challenge Driven Enterprise

Marketing Across Cultures

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Social Media Marketing

Global Marketing

Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)

Principles of Marketing Euro Edition

Essence Services Marketing (The Essence of Management Series)

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

Marketing Strategy and Competitive Positioning, 2nd Ed.

Industrial Marketing: Analysis, Planning and Control

Understanding Marketing

Marketing: An Introduction: International Edition

Management in Marketing Channels

Marketing for Non-profit Organizations

Marketing Management: Analysis, Planning and Control

Marketing Today

Marketing Management: Analysis, Planning and Control
