books by subject
Brands & Corporate Identity
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Regulating for Decent Work: New Directions in Labour Market Regulation
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Greek Banking: From the Pre-Euro Reforms to the Financial Crisis and Beyond
Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Marketing
Marketing and the Bottom Line: Marketing and the Bottom Line
Tilt: Shifting Your Strategy from Products to Customers
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
marketing
Real Fast Food
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
37 Questions Everyone in Business Needs to Answer
KISS Guide To Selling
Marketing
