books by subject
Brands & Corporate Identity
Opening Digital Markets: MBA Strategies for Internet-driven Commerce
Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales (MARKETING/SALES/ADV & PROMO)
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
Bottom-up Marketing
McGraw-Hill 36 Hour Marketing Course
Handbook of Sales Promotion
Retail Marketing
Essentials of Marketing: Text and Cases
Business Marketing: Connecting Strategy, Relationships and Learning
Analysis for Marketing Planning
Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)
Product Design and Development
Marketing Strategy: A Decision Focused Approach
The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors
Say It With Charts: The Executive's Guide to Visual Communication
Positioning(Chinese Edition)
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business
Everything I Know about Marketing I Learned From Google
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Marketing Management
The Business and Marketing Environment
Competive Retail Marketing (McGraw-Hill Marketing for Professionals)
Essentials of Marketing: Text and Cases
Principles of Services Marketing
Telemarketing in Action: A Handbook of Marketing and Sales Applications (McGraw-Hill Marketing for Professionals)
Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.)
Principles and Practice of Marketing
