Brands & Corporate Identity

Business and Marketing Environment

By Palmer, Professor Adrian, Worthington, Ian

Principles and Practice of Marketing

By Jobber, David

Principles and Practice of Marketing, 3rd Ed.

By Jobber, David, David Jobber

All-To-One: The Winning Model for Marketing in the Post Internet Economy

By Luengo-Jones, Steve

Marketing Strategy (UK Higher Education Business Marketing)

By Blythe, Jim

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

Services Marketing

By Wilson, Alan, Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne

Principles and Practice of Marketing

By Jobber, David

Foundations of Marketing

By Jobber, David, Fahy, John

Principles and Practice of Marketing

By Jobber, David, D.

Principles and Practice of Marketing by Jobber/Ellis-Chadwick

By Jobber, David, Ellis-Chadwick, Fiona

The Effective Use Of Advertising Media: 3rd edition

By Davis, Martyn P Davis

The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer

By Carl Sewell, Paul B. Brown, Tom Peters

Gourmet's Guide to London

By Hallgarten, Elaine, Collister, Linda, Blake, Anthony

Velocity: The Seven New Laws for a World Gone Digital

By Ahmed, Ajaz, Olander, Stefan

Branded

By Quart, Alissa

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Statistical Aspects of Quality Control (Statistical Modeling and Decision Science)

By Cyrus, Derman, Ross, Sheldon M.

Marketing Communications (Second Edition)

By Fill, Chris

Services Marketing: People, Technology, Strategy

By Lovelock, Christopher

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing)

By Nagle, Thomas

Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

By Burns, Alvin C., Bush, Ronald F.

Sports Marketing: A Strategic Perspective

By Shank, Matthew D.

Marketing Management (International Edition)

By Kotler, Philip T.

Marketing Plan: A Handbook

By Wood, Marian Burk

Global Marketing Management: International Edition

By Keegan, Warren J.

Product Strategy And Management

By Baker, Mr Michael, Hart, Susan

Marketing Management: Analysis, Planning, Implementation and Control

By Kotler, Philip

Contemporary Visual Merchandising and Environmental Design

By Jay Diamond Professor Emeritus, Ellen Diamond Ajunct Faculty

Critical Thinking In Consumer Behavior: Cases and Experiential Exercises

By Graham, Judy F.