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Brands & Corporate Identity

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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)

By James Webb Young, .

Diffusion of Innovations, 5th Edition

By Rogers, Everett M.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

By Schultz, Howard

Capitalism: The Unknown Ideal (Signet Shakespeare)

By Rand, Ayn

The Ten Principles Behind Great Customer Experiences (Financial Times Series)

By Watkinson, Matt

Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books)

By David Hieatt

Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

By Jefferson, Sonja, Tanton, Sharon

Marketing Communications: Engagement, Strategies and Practice

By Fill, Chris

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

By Holiday, Ryan

The Art of Being a Brilliant Teenager

By Cope, Andy

Influence: Science and Practice: United States Edition

By Cialdini, Robert B.

Fashion Merchandising: Principles and Practice

By Clark, James

Infographics: The Power of Visual Storytelling

By Ritchie, Josh, Crooks, Ross, Lankow, Jason

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Gilmore, Fiona

The One Minute Salesperson

By Johnson, Spencer, Wilson, Larry

Negotiate to Close: How to Make More Successful Deals

By Karrass, Gary

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout

The Borderless World

By Ohmae, Kenichi

The Hard Sell: The Art of Street-wise Selling

By Colin Clark, Trevor Pinch, Clark, Colin, Pinch, Trevor

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Gilmore, Fiona

No Logo

By Klein, Naomi, Naomi Klein

Mistakes in the Background

By Dockrill, Laura, Dockrill, Laura

Building Strong Brands

By Aaker

Service Breakthroughs: Changing the Rules of the Game

By Heskett, James L., Sasser, Earl W., et al

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

By Kapferer, Jean Noel

Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace

By Lazer, WILLIAM

Marketing Imagination, New, Expanded Edition

By Theodore M. Levitt, .

Rethinking Business-to-business Marketing

By Sherlock, Paul, Peters, Tom

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

By Shimp, Terence A., Delozier, M.Wayne

books by subject

Brands & Corporate Identity

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)

A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)

Diffusion of Innovations, 5th Edition

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Capitalism: The Unknown Ideal (Signet Shakespeare)

The Ten Principles Behind Great Customer Experiences (Financial Times Series)

Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books)

Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

Marketing Communications: Engagement, Strategies and Practice

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

The Art of Being a Brilliant Teenager

Influence: Science and Practice: United States Edition

Fashion Merchandising: Principles and Practice

Infographics: The Power of Visual Storytelling

Brand Warriors: Corporate Leaders Share Their Winning Strategies

The One Minute Salesperson

Negotiate to Close: How to Make More Successful Deals

22 Immutable Laws of Marketing

The Borderless World

The Hard Sell: The Art of Street-wise Selling

Brand Warriors: Corporate Leaders Share Their Winning Strategies

No Logo

Mistakes in the Background

Building Strong Brands

Service Breakthroughs: Changing the Rules of the Game

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace

Marketing Imagination, New, Expanded Edition

Rethinking Business-to-business Marketing

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

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