books by subject
Brands & Corporate Identity
Experiential Marketing
Principles of Direct and Database Marketing
How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (If You're So Brilliant)
The Choice Factory: 25 behavioural biases that influence what we buy
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
An Introduction to Drawing Flowers
THE SUBJECT STEVE
Borderless World
The Discipline of Market Leaders
Sales On A Beermat
Economics: An Introduction for Students of Business and Marketing Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
Cool Brands (Download)
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
New Public Sector Marketing
Strategic Marketing for NonProfit Organizations: United States Edition
Royal Assassin: Book 2 (The Farseer Trilogy)
Marketing Management: United States Edition
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
100 Great Branding Ideas (100 Great Ideas)
Strategic Brand Management: A European Perspective
The End of Advertising as We Know It
Sign Me Up!: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books)
B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies
Winning B2B Marketing
Retail Operations
Retail Operations: How to Run Your Own Store
Up Close and Personal?: Customer Relationship Marketing at Work
Minecraft (Big Brands)
Teachers' Guide (Understanding business - revised series)
