books by subject
Brands & Corporate Identity
Look who it is!: My Story
Brand Soul: How Cause Related Marketing Builds Brands
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
How to Make Money on MySpace
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Kandinsky Hc Album Remainders
Advertising Promotion and Other Aspects of Integrated Marketing Communications
IMC, The Next Generation
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
A Reader in Marketing Communications
Marketing Communications: Offline and Online Integration, Engagement and Analytics
International Marketing
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
The Trust Manifesto: What you Need to do to Create a Better Internet
The World Apple Market
Do Something Different!
Brandsimple: How the Best Brands Keep it Simple and Succeed
Billions: Selling to the New Chinese Consumer
Capitalism and Apartheid
Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan
Ethics in Marketing and Communications: Towards a Global Perspective
The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
The Changing Nature of Doing Business in Transition Economies
Brand Resilience: Managing Risk and Recovery in a High-speed World
The Marketing of Services
Brand Aesthetics
The Luxury Market in India: Maharajas to Masses
