Brands & Corporate Identity

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

I Am My Brand: How to Build Your Brand Without Apology

By Kubi Springer

Microtrends: Surprising Tales of the way We Live Today

By Mark J. Penn

How to Work for Yourself

By Rachel Bridge

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Taskmaster: 220 Extraordinary Tasks for Ordinary People

By Alex Horne

The PR Bootcamp: Take Your Business from Invisible to Unstoppable

By Angelica Malin

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Geographies of Knowledge and Power

By Peter Meusburger, Derek Gregory, Laura Suarsana

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Essentials of Marketing Research

By Proctor, Tony

Quality: Total Customer Service

By Lynda King Taylor

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

The DNA of Customer Experience: How Emotions Drive Value

By C. Shaw

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Promoting Fashion

By Barbara Graham, Caline Anouti

Marketing Hospitality

By Tom Powers

How to Win Profitable Business

By Tom Cannon

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Effective Promotional Planning for E-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works!

By Cathy Ace

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Services Marketing: Text and Cases

By Steve Baron, Kim Harris