books by subject
Brands & Corporate Identity
The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
The Changing Nature of Doing Business in Transition Economies
Brand Resilience: Managing Risk and Recovery in a High-speed World
The Marketing of Services
Brand Aesthetics
The Luxury Market in India: Maharajas to Masses
Consumer Culture and the Media: Magazines in the Public Eye
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Regulating for Decent Work: New Directions in Labour Market Regulation
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Greek Banking: From the Pre-Euro Reforms to the Financial Crisis and Beyond
Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Marketing
Marketing and the Bottom Line: Marketing and the Bottom Line
Tilt: Shifting Your Strategy from Products to Customers
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
