books by subject
Brands & Corporate Identity

Open Brand: When Push Comes to Pull in a Web-Made World, The

Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification

Public Relations: Principles and Practice

Images of Woman: Advertising in Women's Magazines

Ogilvy on Advertising

Digital Marketing For Dummies

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More

Look who it is!: My Story

Brand Soul: How Cause Related Marketing Builds Brands

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

How to Make Money on MySpace

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Kandinsky Hc Album Remainders

Advertising Promotion and Other Aspects of Integrated Marketing Communications

IMC, The Next Generation

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Marketing Planning & Strategy: A Practical Introduction

A Reader in Marketing Communications

Marketing Communications: Offline and Online Integration, Engagement and Analytics

International Marketing

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

The Trust Manifesto: What you Need to do to Create a Better Internet

The World Apple Market

Do Something Different!

Brandsimple: How the Best Brands Keep it Simple and Succeed

Billions: Selling to the New Chinese Consumer

Capitalism and Apartheid

Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan
