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Brands & Corporate Identity

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Open Brand: When Push Comes to Pull in a Web-Made World, The

By Kelly Mooney, Nita Rollins

Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification

By Howard S. Gitlow, David M. Levine

Public Relations: Principles and Practice

By Philip Kitchen (University of Hull)

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Ogilvy on Advertising

By David Ogilvy

Digital Marketing For Dummies

By Ryan Deiss, Russ Henneberry

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More

By Tim Cameron-Kitchen, Yvonne Ivanescu

Look who it is!: My Story

By Alan Carr

Brand Soul: How Cause Related Marketing Builds Brands

By Hamish Pringle, Marjorie Thompson, Ted Turner, Jane Fonda

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

By Anne E Beall

How to Make Money on MySpace

By Dennis Prince

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

By Rebecca Lieb, Jaimy Szymanski

Kandinsky Hc Album Remainders

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

A Reader in Marketing Communications

By Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

International Marketing

By Walsh, L. S.

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

The World Apple Market

By Andrew D O'Rourke

Do Something Different!

Brandsimple: How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Capitalism and Apartheid

By Merle Lipton

Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan

By J. Gamble

Ethics in Marketing and Communications: Towards a Global Perspective

By M. McKinley