Brands & Corporate Identity

Excerpts from Experts: Marketing: The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

By Fortune Hill Media

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

By Weinstein, Art

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Strategic Brand Management (International Edition)

By Keller, Kevin Lane

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

International Marketing Strategy (CIM Study Text)

By The CIM

Integrated Marketing Communications + CD

By Pickton, David, Broderick, Dr Amanda

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Ethical Marketing and The New Consumer

By Chris Arnold

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

Textbook on Consumer Law

By David Oughton (Professor of Commercial Law, Professor of Commercial Law, De Montfort University), John Lowry (Reader in Law, Reader in Law, University of Warwick)

Consumption

By Robert Bocock

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Illustrated Reference Book of Man and Machines

By Mitchell, James

Seven Pillars of Sales Success

By Jonathan Evetts

Marketing: A Resource Book

By Hutchings, Andy

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Essential Guide to Marketing Planning

By Burk Wood, Marian

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred

By Michael Heppell

Managing the Internal Market

By Ian Tilley

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Marketing

By Ian Swift, Andrew Gillespie

Virtual Selling: Going Beyond the Automated Sales Force to Achieve Total Sales Quality

By Siebel, Thomas M., Malone, Michael S.

Principles and Practice of Marketing

By David Jobber

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson