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Brands & Corporate Identity

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Services Marketing: United States Edition

By Christopher H. Lovelock, Jochen Wirtz

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Tourism Marketing: A Collaborative Approach

By Alan Fyall, Brian Garrod

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

By Margot A. Wallace

Destination Marketing

By Steven Pike (University of Queensland, Australia)

Services Marketing, International Edition

By Raymond Fisk (Texas State University), Stephen Grove (Clemson University), Joby John (University of Louisiana - Lafayette)

Museum Management and Marketing

By Richard Sandell (University of Leicester, UK), Robert R. Janes

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Marketing

By Paul Baines

Principles of Marketing -- MyLab Marketing with Pearson eText

By Frances Brassington, Stephen Pettitt

Essentials of Services Marketing

By Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

By Philip Holden, Nick Wilde

International Marketing: A Global Perspective

By Lee Dahringer, Hans Muhlbacher

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

By Alina Wheeler

The Charisma Effect: How to Make a Powerful and Lasting Impression

By Andrew Leigh

Instructor's Edition: International Edition

By Philip T. Kotler, Gary Armstrong

Emarketing Excellence: Planning And Optimizing Your Digital Marketing, 4Ed

By Chaffey Et Al

How to Avoid GM Food: Hundreds of Brands, Products and Ingredients to Avoid

By Joanna Blythman

Big Cats

By Cleave

CoolBrands: An Insight into Some of Britain's Coolest Brands: 2007-2008

By Angela Cooper

Market Microstructure Theory

By Maureen O'Hara (Robert W. Purcell Professor of Finance, Cornell University)

Marketing for the Non-marketing Manager

By Colin V. Sowter

CIM 8 Project Management In Marketing: Study Text

By BPP Learning Media

La Boheme

By Giacomo Puccini, Robin Norton-Hale (Author)

The House of the Seven Gables

By Nathaniel Hawthorne, Milton Stern

How to Win Customers and Keep Them for Life

By LeBoeuf

Basic Marketing

By E. Jerome McCarthy, William D. Perreault Jr.

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill