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Marketing: Basic Concepts and Decisions

By William M. Pride, O. C. Ferrell

Strategic Marketing

By David W. Cravens

How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

By Pat Hutchinson

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Responsive College: v. 1: Marketing the College

By Ernest Theodossin, Further Education Staff College

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

By Miller Heiman

Urban Retailing Systems: Location, Cognition and Behaviour

By Robert B. Potter

Marketing Classics

By ENIS COX

Strategy: The Logic of War and Peace

By Edward N. Luttwak

The Marketing Edge

By Tony McBurnie, David Clutterbuck

Customer Service: How to Achieve Total Customer Satisfaction

By Malcolm Peel

Marketing Planning for the Pharmaceutical Industry

By John Lidstone, Terry Collier

Making Capitalism Without Capitalists: The New Ruling Elites in Eastern Europe

By Eleanor R Townsley, Gil Eyal, Ivan Szelenyi

Pruning Handbook

By Hudson, Roy Leigh

Contagious: Why Things Catch on

By Jonah Berger

Strategy as Practice: An Activity Based Approach

By Paula Jarzabkowski

Chaos and Order in the Capital Markets: A New View of Cycles, Prices and Market Volatility

By Edgar E. Peters

Small Business Marketing For Dummies

By Barbara Findlay Schenck

Sales Excellence Pocketbook: Sales Excellence Pocketbook

By Patrick Forsyth

Marketing

By George Giles

Purchasing Power

By Russill

The Handbook of Professional Selling and Sales Negotiation

By Simon Adams

One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

By Don Peppers, Martha Rogers, Ph.D

Sales Letters that Sell

By Laura Brill

Winning Sales Letters: JFR's Essential Secrets

By John Fraser-Robinson

Inside 100 Great Cars

By David Hodges

The Bread Machine Book

By Marjie Lambert

Foot on the Management Ladder

By Robert Vicar

Bring Me The Head Of The Taskmaster: 101 next-level tasks (and clues) that will lead one ordinary person to some extraordinary Taskmaster treasure

By Alex Horne

Beyond Negotiation: Redeeming Customer-Supplier Relationships

By John A. Carlisle, Robert C. Parker