Brands & Corporate Identity

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Marketing Planning for Services

By Payne, Adrian

The Catalyst: How to Change Anyone's Mind

By Berger, Jonah

Strategic Public Relations: A practical guide to success

By Harrison, Kim

Public Relations: A Practical Approach

By Gunning, Ellen

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Building Strong Brands

By Aaker, David A.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Digital Marketing: Strategy, Implementation and Practice

By Chaffey, Dave, Ellis-Chadwick, Fiona

[(Introduction to Marketing : Theory and Practice)] [By (author) Professor Adrian Palmer] published on (April, 2009)

By Palmer, Adrian

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Sustainability Marketing: A Global Perspective, 2nd Edition

By Frank Belz, Ken Peattie

Sustainable Marketing

By Barry Emery

Introduction to Marketing

By Dann, Susan J., Stephen

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books)

By Blythe, Jim

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (Bloomberg Professional) (Bloomberg Financial)

By Ehrlich PhD, Evelyn, Fanelli, Duke

Asia Branding: Connecting Brands, Consumers and Companies

By Nguyen, Bang, Melewar, T. C., Schultz, Don

The Principles of Islamic Marketing

By Baker Ahmad Alserhan

Management for Social Enterprise

By Bob Doherty, George Foster, Chris Mason, John Meehan, Karon Meehan, Foster, George, Mason, Chris, Meehan, John, Karon, Rotheroe, Neil, Royce, Maureen

Dictionary of Marketing: Over 7,000 Terms Clearly Defined: Over 6,000 Terms Clearly Defined

By Ivanovic, A., Collin, Peter

Marketing Management

By Philip Kotler, Kevin Keller

Getting from College to Career: Your Essential Guide to Succeeding in the Real World

By Pollak, Lindsey

British Rail Designed 1948-1997

By David Lawrence

Marketing Your School

By Stott, Kenneth, Parr, Helen

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

The Power of Nice: How to Negotiate So Everyone Wins, Especially You

By Shapiro, Ronald M., Jankowski, Mark A., Dale, James

Social Media Marketing For Dummies

By Singh, Shiv