books by subject

Brands & Corporate Identity

Filter by available

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Heritage Marketing

By Misiura, Shashi

Service Management and Marketing: A Customer Relationship Management Approach

By Grönroos, Christian

Critical Marketing: Issues in Contemporary Marketing

By Tadajewski, Mark

Marketing and Managing Tourism Destinations

By Morrison, Alastair

Market Research in Practice: How to Get Greater Insight From Your Market

By Hague, Paul, Nicholas, Morgan, Carol-Ann

Marketing Strategy and Plans

By Luck, David J., Ferrell, O. C., Lucas, George S., G.

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Tourism and Hospitality Marketing: A Global Perspective

By Hudson, Simon

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit

By John Simmons

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

By Stern, Barbara

Postmodern Marketing (Consumer Research & Policy Series)

By Brown, Stephen

Working in Partnership: Best Practice in Customer-Supplier Relations

By Dale, Barrie G., Burnes, Bernard

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Marketing in a week 3rd edition (IAW)

By Davies, Eric, Barry

Grow Your Business Fast: The Quick, Dirty, and Uncensored Secrets to Extraordinary Small Business Success Despite Recession Crap Governments and Tight-arsed Banks

By Mcculloch, Jon

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

Impulse: Why We Do What We Do Without Knowing Why We Do It

By Lewis, Dr David

Marketing Strategy and Competitive Positioning

By Hooley, Graham

The Economics of the Brand : A Marketing Analysis

By Watkins, Trevor

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

By Barwise, Patrick, Meehan, Sean

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

By Ryan, Damian, Jones, Calvin

Building Strong Brands

By Aaker, David A.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

The Ocean World

By Jacques-Yves Cousteau

The Million Pound Property Experiment: How to Make Money from Your Home

By McAllister, Colin, Ryan, Justin

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

By Teal, Thomas