Brands & Corporate Identity

Principles of Marketing

By Kotler, Philip, Armstrong, Gary, Armstrong, Gary

Open Innovation Marketplace, The: Creating Value in the Challenge Driven Enterprise

By Bingham, Alpheus, Spradlin, Dwayne

Marketing Across Cultures

By Usunier, Usunier, Jean-Claud

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

By Lodish, Leonard M., Morgan, Howard L., Archambeau, Shellye

Social Media Marketing

By Tuten, Tracy, Solomon, Michael R.

Global Marketing

By Hollensen, Svend

Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)

By Kotler, Philip

Principles of Marketing Euro Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Essence Services Marketing (The Essence of Management Series)

By Adrian Payne

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

By Hammond, Richard

Marketing Strategy and Competitive Positioning, 2nd Ed.

By Hooley, Saunders

Industrial Marketing: Analysis, Planning and Control

By Reeder, Robert R., etc., Brierty, Edward S., Reeder, Betty H.

Understanding Marketing

By Mark Davies

Marketing: An Introduction: International Edition

By Armstrong, Gary, Kotler, Philip

Management in Marketing Channels

By Stern, Louis W., etc., Gray, John D., El-Ansary, Adel I., Brown, James R.

Marketing for Non-profit Organizations

By Kotler, Philip

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

Marketing Today

By Oliver, Gordon

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)

By Kotler, Philip

Marketing: An Introduction

By Kotler, Philip, Armstrong, Gary

Marketing Today: Success, Failures and Turnarounds

By Clark, John B.

Marketing Management: Analysis, Planning, Implementation and Control

By Kotler, Philip

Services Marketing: People, Technology, Stragegy (LIVRE ANGLAIS)

By Lovelock, Christopher H, Wirtz, Jochen

Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them

By Moskowitz Ph.D, Howard R., Gofman, Alex

Public Relations Practices: Managerial Case Studies and Problems

By Center, Allen H., Jackson, Patrick

Marketing: Real People, Real Choices: International Edition

By Solomon, Michael R., Marshall, Greg W., Stuart, Elnora W.

Services Marketing: Text, Cases and Readings

By Lovelock, Christopher H.

The Strategy and Tactics of Pricing: A Guide to Profitable Decision-making

By Nagle, Thomas