Brands & Corporate Identity

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

By Hutt, Michael D., Speh, Thomas W.

Strategic Management of e-Business

By Chen, Stephen

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

On Leadership for Quality

By Juran

Snakes & Reptiles: A Portrait of the Animal World

By Cleave, Andrew

European Casebook on Principles of Marketing (European Casebook Series on Management)

By Saker, Jim, Smith, Gareth

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Destination Marketing Organisations (Advances in Tourism Research)

By Pike, Steven

Sales Strategies: Winning and Negotiating Corporate Sales

By Newby, Chris

Brand Management: A Theoretical and Practical Approach

By Riezebos, Rik

Key Customers: How to Manage Them Profitably (CIM Professional Development)

By McDonald, Malcolm, etc., Rogers, Beth, Woodburn, Diana

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Selling and Sales Management: Sixth edition

By Jobber, David, Lancaster, Geoffrey

Marketing For Higher Awards (Business for Higher Awards with Marketing for Higher Awards)

By Needham, Mr David, Dransfield, Mr Rob, Guy, Mr Phil, Shaw, Mark, Dooley

Marketing (Modular Texts In Business & Economics)

By Hill, Elizabeth, O'Sullivan, Terry

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

By Review, Harvard Business, Katzenbach, Jon R., Eisenhardt, Kathleen M., Gratton, Lynda

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

By Leitão, Joao, Alves, Helena, Krueger, Norris, Park, Jacob

Irrigation in the Mediterranean: Technologies, Institutions and Policies: 22 (Global Issues in Water Policy, 22)

By Molle, Francois, Sanchis-Ibor, Carles, Avellà-Reus, Llorenç

Marketing Sales and Customer Service

By Russell-Jones, Neil

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

By Campón-Cerro, Ana Maria, Hernández-Mogollón, José Manuel, Folgado-Fernández, Jose Antonio

Working Through Barriers: Host Country Institutions and Immigrant Labour Market Performance in Europe

By Kogan, Irena

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

By Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Ethics in Marketing: International cases and perspectives

By Murphy, Patrick E.

Business Research Methods

By Zikmund, William G.

Consumption and Well-Being in the Material World

By Tatzel, Miriam

Principles of Marketing, Global Edition

By Kotler, Philip T., Armstrong, Gary

McCormack on Selling

By McCormack, Mark H.

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

By Alves, Helena, Vàzquez, Jose Luis