Brands & Corporate Identity

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne

Selling to Vito: (The Very Important Top Officer)

By Parinello, Anthony

Stephan Schiffman's 101 Successful Sales Strategies: Top Techniques to Boost Sales Today

By Schiffman, Stephan

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By Shih, Clara

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (BUSINESS BOOKS)

By Baxter, Robbie Kellman

Spin Selling

By Rackham, Neil

Economics of Electronic Commerce

By Whinston, Andrew B., Stahl, Dale O., Choi, Soon-yong

Ambient Findability: What We Find Changes Who We Become

By Peter Morville

Sales Management (Executive MBA Series)

By Calvin, Robert J.

What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders

By Kendall, Nick

Total Access: Giving Customers What They Want in an Anytime, Anywhere World

By Mckenna, Regis

Strategic Marketing: Creating Competitive Advantage

By West, Douglas, Ford, John, Ibrahim, Essam

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

By Williams, Tim

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

By Holloman, Christer

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)

By James Webb Young, .

Diffusion of Innovations, 5th Edition

By Rogers, Everett M.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

By Schultz, Howard

Capitalism: The Unknown Ideal (Signet Shakespeare)

By Rand, Ayn

The Ten Principles Behind Great Customer Experiences (Financial Times Series)

By Watkinson, Matt

Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books)

By David Hieatt

Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

By Jefferson, Sonja, Tanton, Sharon

Marketing Communications: Engagement, Strategies and Practice

By Fill, Chris

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

By Holiday, Ryan

The Art of Being a Brilliant Teenager

By Cope, Andy

Influence: Science and Practice: United States Edition

By Cialdini, Robert B.

Fashion Merchandising: Principles and Practice

By Clark, James

Infographics: The Power of Visual Storytelling

By Ritchie, Josh, Crooks, Ross, Lankow, Jason

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Gilmore, Fiona

The One Minute Salesperson

By Johnson, Spencer, Wilson, Larry