W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 1st January 2005
- Publisher
- Harvard Business Review Press
- ISBN-10
- 9781591396192
- ISBN-13
- 0001591396190
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