W. Chan Kim

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

By Harvard Business Review, John P. Kotter, Rene A. Mauborgne, W. Chan Kim