Brands & Corporate Identity

Marketing Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline, Bradfield, Ray

Essentials of Marketing

By Blythe, Prof Jim

Competing on Value : Bridging the gap between brand and customer value (Financial Times Series)

By Dr Simon Knox, Stan Maklan

Retail Marketing

By Omar, Ogenyi

FT Mastering Marketing: your single source guide to becoming a master of marketing

By Insead, Kellogg, LBS, Wharton

Marketing Management: A Relationship Approach

By Hollensen, Svend, Svend Hollensen

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen

Business-To-Business Marketing: A Step-by-Step Guide

By RayWright, .

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Marketing Strategies: A Twenty-first Century Approach

By Ashok Ranchhod, Ranchhod, Ashok

Marketing Strategy and Competitive Positioning

By Hooley, Prof Graham, Saunders, Prof John, Piercy, Nigel

Foundation Marketing (Modular Texts In Business & Economics)

By Hill, Liz

Essentials of Marketing Communications

By Blythe, Prof Jim

Services Management: An Integrated Approach

By Van Looy, Mr Bart, Van Dierdonck, Roland, Gemmel, Paul

Sold!: How to Make it Easy for People to Buy from You

By Martin, Steve, Colleran, Mr Gary

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Essentials of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Marketing Research: An Integrated Approach

By Wilson, Alan

Essentials of Marketing Research

By Proctor, Tony

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

Simply Marketing Communications

By Fill, Chris

Marketing Research: An Applied Approach

By Malhotra, Naresh, Birks, David F.

Essentials of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen

Marketing: Real People, Real Decisions

By Solomon, Michael R., Marshall, Greg W, Stuart, Elnora W., Barnes, Bradley, Mitchell, Vincent-Wayne

Principles of Direct and Database Marketing

By Tapp, Alan

Innovation Management and New Product Development

By Trott, Dr Paul

Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective

By Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren, Hogg, Margaret K.

Consumer Behaviour: A European Perspective

By Solomon, Michael R., Bamossy, Gary, Askegaard, Prof Søren, Hogg, Margaret K.

Marketing Management: First European Edition (LIVRE ANGLAIS)

By Kotler, Philip, Keller, Kevin, Brady, Dr Mairead, Goodman, Malcolm, Hansen, Mr Torben