Brands & Corporate Identity

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

By Moore, Geoffrey A., Mckenna, Regis A.

Marketing Management: European Edition

By Kotler, Phil T., Keller, Kevin Lane, Goodman, Malcolm, Brady, Dr Mairead, Hansen, Mr Torben

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

By Moffitt, Sean, Dover, Mike, Tapscott, Don

Leading Product Development

By Wheelwright, Steven C., Clark, Kim B.

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

By Lerman, Scott

The Origin of Species

By Charles Darwin

Baseball: A History of America's Game (Sport and Society)

By Rader, Benjamin G.

Communicating out of a Crisis (MacMillan Business)

By Bland, Michael

Marketing Communications: A European Perspective

By De Pelsmacker, Patrick

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Exploring Public Relations: Global Strategic Communication

By Tench, Ralph

Marketing

By Paul Baines, Chris Fill, Sara Rosengren

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Principles of Marketing European Edition 7th edn

By Kotler, Philip

The Ten Faces of Innovation: Strategies for Heightening Creativity

By Kelley, Tom

CIM - 1 Marketing Fundamentals: Study Text

By BPP Learning Media

CIM - 2 Marketing Environment: Study Text

By BPP Learning Media

CIM Marketing Environment 2006: Paper 2: Practice and Revision Kit (CIM Marketing Environment: Practice and Revision Kit)

By BPP Professional Education

CIM - 1 Marketing Essentials: Study Text

By BPP Learning Media

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Marketing For Dummies, 5th Edition

By McMurtry, Jeanette

The Fire Engine That Disappeared (Martin Beck): 9: Book 5 (A Martin Beck Novel)

By Sjöwall, Maj, Wahloo, Per, Dexter, Colin

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence

Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry

By Daniel Priestley

The Marketing Book (The marketing series)

By Baker, Michael J.

Why Fonts Matter

By Hyndman, Sarah

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David