Shimp, Terence A., Delozier, M.Wayne
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 16th August 1996
- Publisher
- South-Western
- ISBN-10
- 0030103525
- ISBN-13
- 9780030103520
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