Direct Marketing

Principles of Corporate Finance

By Brealey, Richard A., Myers, Stewart C., Sloan, STEWART MYERS

Marketing For Dummies, 5th Edition

By McMurtry, Jeanette

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Effective Direct Mail

By John Fraser-Robinson

Why Are My Goals Not Working?: Color Personalities for Network Marketing Success

By Keith Schreiter, Tom Schreiter

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

KISS Guide To Selling

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Red Lion of Sales

By Mathias

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Gonzo Marketing: Winning Through Worst Practices

By Christopher Locke

Alchemy: The Surprising Power of Ideas That Don't Make Sense

By Sutherland, Rory

An Other Kingdom: Departing the Consumer Culture

By Peter Block, Walter Brueggemann, John McKnight

Successful Digital Marketing in a Week: Brilliant Online Marketing In Seven Simple Steps (Teach Yourself)

By Smith, Nick

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

By Dixon, Matthew, Toman, Nicholas, DeLisi, Rick

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Ethics in Marketing: International cases and perspectives

By Murphy, Patrick E.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

By Masterman, Guy

1001 Ways to Get More Customers

By Jonathan Jay, NABO (UK) Ltd

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

By Ryan Levesque

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

By Sutherland, Rory

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly

By Scott

Principles of Direct and Database Marketing

By Tapp, Alan

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Successful Direct Marketing Methods

By Stone, Bob