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Direct Marketing

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End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Data-Driven Print: Strategy and Implementation

By Patricia Sorce

Successful Digital Marketing in a Week: Brilliant Online Marketing In Seven Simple Steps (Teach Yourself)

By Smith, Nick

Principles of Corporate Finance

By Brealey, Richard A., Myers, Stewart C., Sloan, STEWART MYERS

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

By Dixon, Matthew, Toman, Nicholas, DeLisi, Rick

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

An Other Kingdom: Departing the Consumer Culture

By Peter Block, Walter Brueggemann, John McKnight

Marketing For Dummies, 5th Edition

By McMurtry, Jeanette

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

The New Integrated Direct Marketing

By Mike Berry

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

Do Open: How A Simple Email Newsletter Can Transform Your Business

By David Hieatt

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

By Blount, Jeb, Weinberg, Mike

Gonzo Marketing: Winning Through Worst Practices

By Christopher Locke

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Ethics in Marketing: International cases and perspectives

By Murphy, Patrick E.

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

By Masterman, Guy

1001 Ways to Get More Customers

By Jonathan Jay, NABO (UK) Ltd

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

By Ryan Levesque

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

By Sutherland, Rory

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly

By Scott

Principles of Direct and Database Marketing

By Tapp, Alan

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Successful Direct Marketing Methods

By Stone, Bob

Direct Marketing in Practice

By Housden, Matthew

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Exploring Direct Marketing

By O'Malley, Lisa, etc., Patterson, Maurice, Evans, Martin

Scientific Advertising

By Hopkins, Claude C