Direct Marketing

An Other Kingdom: Departing the Consumer Culture

By Peter Block, Walter Brueggemann, John McKnight

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

KISS Guide To Selling

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Red Lion of Sales

By Mathias

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Commonsense Direct Marketing

By Drayton Bird

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Why Are My Goals Not Working?: Color Personalities for Network Marketing Success

By Keith Schreiter, Tom Schreiter

Data-Driven Print: Strategy and Implementation

By Patricia Sorce

Successful Digital Marketing in a Week: Brilliant Online Marketing In Seven Simple Steps (Teach Yourself)

By Smith, Nick

Alchemy: The Surprising Power of Ideas That Don't Make Sense

By Sutherland, Rory

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Principles of Corporate Finance

By Brealey, Richard A., Myers, Stewart C., Sloan, STEWART MYERS

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

By Dixon, Matthew, Toman, Nicholas, DeLisi, Rick

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Ethics in Marketing: International cases and perspectives

By Murphy, Patrick E.

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

By Masterman, Guy

1001 Ways to Get More Customers

By Jonathan Jay, NABO (UK) Ltd

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

By Ryan Levesque

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

By Sutherland, Rory

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly

By Scott

Principles of Direct and Database Marketing

By Tapp, Alan

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice